A well-known tofu brand, a new generation of tofu brand that integrates the four characteristics of ancient/Italian/Shi/Feng, is positioned as a civilian product, casual and fashionable tofu, and the product has the characteristics of chewy and delicious

Gluttonous Monkey is a new generation of dried tofu brand officially launched by Shanghai Golden Monkey Food Co., Ltd. in July 2008, which integrates the four characteristics of antiquity, Italy, time and style. The product is positioned as a "civilian product" and "casual fashion dried tofu", which is mainly aimed at consumers from all walks of life who like to eat dried tofu.

Gluttonous Monkey is determined to become a leading brand in the dried tofu category, and to be a casual, fashionable, and delicious tofu food in the minds of consumers. Gluttonous monkey dried bean curd is suitable as a casual snack or as a gift for visiting relatives and friends. Taste is the primary factor for consumers to choose gluttonous bean curd. The advanced technology makes the gluttonous monkey dried bean itself have a good taste of "good tendon and full taste". Gluttonous Monkey Bean Dried has launched a series of products such as "Secret Spiced Beef Flavor", "Korean Barbecue Flavor", "Chicken Sauce Flavor in Soup", "Spicy Chaotian Pepper Flavor", etc., which are deeply loved by consumers.

For the brand appeal, the communication and promotion targets are oriented to traditional dried tofu consumers and a wider range of leisure snack groups. Through exquisite packaging, fashionable and youthful brand communication interpretation, high-quality terminal vivid display, and systematic promotion for the national market, it gives consumers a comprehensive brand experience of vision, taste and imagination, which is completely different from the traditional brand behavior of other dried tofu brands in the past.

Since its listing, the Golden Monkey Group has invested a lot of marketing resources, whether it is in the construction of terminal brands or the construction of circulation channels, the company has given a lot of material and human investment. In 09, the company designed a marketing campaign based on the principle of "focusing on resources and comprehensive promotion". The company has invested a huge amount of money in resources to build an all-round brand promotion network that combines air-space communication and multi-channel coverage and promotion. With high-frequency TV media and national urban outdoor media brand communication, to cover the sight of target consumer groups to the greatest extent. For example, the "World is Really Energetic - Come to Shanghai to See the World in 2010", "Happiness Sign" and "World Cup" and other large-scale brand promotion activities have been held, so that more consumers in a wider region can experience the fashionable and delicious brand value of gluttonous monkey tofu.

In 2009, the fashionable interpretation and solid market operation of the gluttonous monkey bean curd brand won 150 million sales results, won consumers, established brand awareness and reputation, it can be said that the market position of the national brand of gluttonous bean curd was basically established, and the sales volume of the gluttonous monkey reached 150 million in 2009, and in 2010, it made persistent efforts to achieve 248 million sales. And these sales continue to be refreshed, and the gluttonous monkey has developed into the company's pillar brand.

In the next 10 years, gluttonous monkey bean curd will become the main product of the company's development. The company will continue to increase R&D efforts, increase flavors, improve packaging, and strive to provide consumers with more choices and higher quality consumer experience. At the same time, a series of brand promotion activities are planned to promote the sales of gluttonous monkey bean curd in terminal stores and supermarket chains in major cities across the country, so that consumers can easily and quickly buy delicious and chewy gluttonous monkey bean curd.

Gluttonous monkey brand origin: from the golden snub-nosed monkey, a greedy monkey that loves to eat.

Gluttonous monkey advertising slogan: "Delicious muscles, really exciting"