Fujian Huikang Food Industry Co., Ltd., a well-known jelly brand, began in 1980, a famous trademark in Fujian Province, a famous brand product in Fujian Province, specializing in the production of candy, jelly, preserves, bread, chocolate-based food enterprises
Wellcome (Fujian) Group is located in Jinjiang City, Luoshan Houlin Industrial West District No. 41, the main production of candy, jelly, preserves, bread, chocolate five categories of nearly 1,000 varieties, product sales mainly through the company sent dozens of branches, offices, in large supermarkets have more than 8,000 image counters for terminal retail, and Wal-Mart, Auchan, Tesco, Carrefour, Yichu Lotus, Lianhua, Renrenle, Suguo and other dozens of well-known retailers to establish good cooperative relations.
The company strictly implements food industry standards and safety and health standards, so that enterprise management, product connotation, and scientific and technological content have been continuously improved, and the company has successively passed ISO9001, ISO14000, QS and other management system certifications.
In the long-term sales process, the company realized that good products need to have a good environment for sales, and the company has carried out scientific market positioning for its products, adjusted the product line, and formulated a strategic development plan for sustainable development from production, management, marketing, etc. Starting from the important key points in the sales process, cultivate dealers to abandon the traditional way of sitting in the hall wholesale to take the initiative to attack well-known hypermarkets and supermarkets at home and abroad, and directly enter the supermarket to meet with consumers, and implement the retail terminal method, so that the sales information feedback is fast, and the enterprise can adjust the product in time, so as to truly achieve the purpose of "market-oriented, market demand is the company's goal". In the Yangtze River Delta, Pearl River Delta and other markets occupy nearly 30% of the share, products are exported to Japan, Hong Kong, Taiwan, Vietnam, Southeast Asia, Europe, output value from 2000, annual growth of more than 30%.
The company and its products have won the titles of "Fujian Township Enterprise Famous Brand Product", "Provincial Agricultural Products Processing Leading Enterprise", "Fujian Food Safety Assurance Unit", "China Quality Inspection Association Group Member Unit" and other titles, and in 2006, "Huikang" trademark was identified as a famous trademark in Fujian Province, and Huikang products were rated as famous brand products in Fujian Province.
In order to meet the existing average annual market growth demand of more than 30%, we expand the scale of production, covering an area of more than 130 acres of "new industrial park" is planning to build, the company is also carrying out a series of reforms to adapt to the development of the new economic situation, and enhance the ability of enterprises to predict risks and avoid risks. As long as we maintain and carry forward the enterprise spirit of "unity, hard work, great cause, truth-seeking, pragmatism and development", and take "sustainable operation and sustainable development" as the business goal of Wellcome, we will gradually establish a set of incentive mechanism, quality assurance mechanism, supervision and restriction mechanism suitable for the development of the enterprise, improve the automatic error correction function and system immunity function of the whole enterprise, and walk in front of the market to develop and innovate the market, only in this way can the enterprise be healthy.
