Crayon Xiaoxin (Fujian) Food Industry Co., Ltd., one of the top ten brands of jelly, a famous trademark in Fujian Province, a famous brand product in Fujian, a high-tech enterprise mainly producing jelly/candy/beverage and other snack foods
Crayon Xiaoxin (Fujian) Food Industry Co., Ltd. was established in 2000, after more than 10 years of development, the company has become a representative enterprise of Jinjiang private economy: the main production of jelly, candy, beverages and other snack foods, products up to more than 300 varieties of 9 series. In 2011, the products were exported to more than 30 countries and regions such as Europe, America, Southeast Asia and Africa.
Crayon Xiaoxin has a large-scale sales network composed of more than 200-300 dealers, thousands of sales outlets and tens of thousands of retail terminals in the domestic market, covering 31 provinces and cities across the country, and has established close partnerships with many large retailers at home and abroad, such as Wal-Mart, Metro, Carrefour, Haoyouduo, RT-Mart and so on. It develops at a growth rate of about 30% every year, and its national market share ranks second, and it has played a leading role in the domestic jelly industry.
The steady development of Crayon Xiaoxin in the capital market has attracted COFCO, a leading state-owned enterprise in China's food industry, to confirm its stake as a strategic shareholder before its listing in Hong Kong. COFCO officially became the second largest shareholder of Crayon Xiaoxin, and China Snack Food Group with "Crayon Xiaoxin" as its core brand was officially listed on the Hong Kong Stock Exchange. Crayon Xiaoxin became the first Jinjiang food enterprise to land in the capital market, and became a model for the capital expansion of Jinjiang food enterprises.
Crayon Xiaoxin (Fujian) Food Industry Co., Ltd. is the headquarters of the company's group, currently has Tianjin base, Chengdu base and Anhui base, the highest authority of the company is the board of directors of the company, fully responsible for all the company's development planning, business strategy, etc., and manage the operation of each base.
The general manager of the company comprehensively coordinates the daily operation and management of the company, and sets up different departments and positions according to the development needs, and each department and position is given different responsibilities and rights according to the work. The management body has high-level, middle-level and grass-roots managers. The departments are set up as: marketing center, technology center, production management center, financial management center, human resources center, and logistics center.
