
A well-known jelly brand, a subsidiary of Jinjian Rice Industry Co., Ltd., is a modern enterprise specializing in the production and sales of candy, jelly and other snack foods
Hunan New Zhongyi Food Co., Ltd. is a newly established food processing enterprise after Jinjian Rice Co., Ltd., the first share of China Grain, acquired the overall assets of Yuanjin Zhongyi Candy Co., Ltd. by auction on September 6, 2015, and is a wholly-owned subsidiary of Jinjian Rice Co., Ltd.
The company is located in No. 8, Jiashan Avenue, Jiashan Industrial Zone, Jinshi City, and has more than 20 advanced production lines for candy, jelly and other snack foods. The company's main products include candy, jelly, biscuits, candied fruits and other snack foods, with an annual production capacity of 50,000 tons.
"Zhongyi" brand candy and jelly products have won the titles of "Hunan Famous Brand Product", "Science and Technology Product Progress Award" and "China Food Expo Award" for many times. In April 2009, Zhongyi trademark was awarded the title of "China Famous Trademark", and from 2012 to 2014, the company won the honorary titles of "High-tech Enterprise" and "Provincial Technology Center".
Looking forward to the future, Hunan Xinzhongyi Food Co., Ltd. will uphold the business philosophy of "brand marketing, capital operation, scientific and technological innovation, and fine management" of Jinjian Rice, introduce advanced business philosophy in an all-round way, upgrade technology and equipment in a timely manner, upgrade and improve the original products, and increase investment in new product research and development, continuously expand market share, and strive to achieve annual sales of more than 500 million yuan in 2-3 years, realize the improvement of the quality of the "Zhongyi" brand, and build the company into a leading domestic health and leisure food production enterprise.