
Guilin Guilin Group Development Co., Ltd., a well-known (famous) fast food chain brand, a famous brand of Chinese fast food chain, a vice chairman unit of the Fast Food Professional Committee of the China Cuisine Association, and an enterprise specializing in Chinese fast food chain operation
Guangxi Guilin Group Development Co., Ltd. was registered and established in Guilin, Guangxi Province in 2002. It is the first registered private enterprise group in Guilin, and its initiator is Guilin Rice Noodles King Co., Ltd., which was established in 1996, and the company is mainly engaged in Chinese fast food chain operation. After more than 10 years of rapid development, the company has more than 50 chain branches, including nearly 37 direct stores and 13 franchise stores, with a turnover of 256 million yuan in 2009. The branches are distributed in Guangxi, Hunan, Hubei, Henan, Jiangxi, Guizhou, Liaoning, Beijing, Shenyang and other provinces and cities. The total operating area of the enterprise has reached 51,500 square meters, and the number of employees has reached more than 5,000 for the society.
Our company adheres to the responsibility of promoting the national food culture, takes the road of diversification of catering operations, and carries out fruitful catering business reform with a positive and forward-looking industrial upgrading strategy, and is the first private group enterprise established in Guilin. In 2002, the company participated in the 12th National Chef's Festival Cooking Technology Competition held in Chengdu and won 8 golds and 2 silvers, ranking among the best in the industry. In 2002 and 2003, it was rated as one of the top 100 catering enterprises in China for two consecutive years, and was awarded the titles of "Chinese Famous Catering Restaurant" and "National Green Catering Enterprise".
Guilin Group has a rich business model, which covers: Guilin rice noodle theme (fast food) hall, food court, Chinese restaurant, Western food, Japanese cuisine, coffee shop and other catering formats.
HonorsIn 2002, at the 12th National Chef's Festival held in Chengdu, our company's original "Guilin Landscape Rice Noodles Banquet" won the gold medal of "Chinese Famous Banquet", "Lijiang Stone Noodles", "Traditional Horse Meat Noodles" and "Bazhen Lo Wei Noodles" won the Golden Chef Award, and "Guilin Rice Noodles" won the Silver Chef Award; In addition, products such as "Dangui Fragrant Chicken", "Crispy Milk Dog" and "Lijiang Boat Cake" have achieved good results of "eight golds and two silvers";
In 2002, it was awarded the titles of "National Green Catering Enterprise", "Chinese Famous Restaurant" and "Guangxi Famous Restaurant" by China Cuisine Association.
In 2003, it was awarded the title of "National Green Catering Enterprise" and "China Fast Food Chain Famous Brand Enterprise" by China Cuisine Association;
In 2007, it was awarded the "National Catering Enterprise Outstanding Enterprise" by the China Cuisine Association;
In 2008, in the first national cooking skills competition, the technical director of our company won the "Chinese Golden Chef Award";
In 2009, it was awarded the vice chairman unit of the Fast Food Professional Committee of the China Cuisine Association.
In addition, Guilin Group has cooperated with CCTV's "Everyday Diet" column, Hong Kong's Asia Television, and South Korea's KBS TV to promote Guilin's food culture and expand Guilin's domestic and international popularity.
In 2004, the first annual meeting after the establishment of the Fast Food Committee of the China Cuisine Association was successfully hosted by Guilin Ren Group Company in Guilin. Shen Jia, chairman of Guilin People's Group Company, as an executive member of the fast food committee of the Chinese Cuisine Association, made a keynote speech entitled "Strategic Model and Standard Development" at the meeting, and made a unique analysis and elaboration on how to develop the Chinese fast food industry in the market environment where China's current regional economic development is quite different, which was unanimously affirmed by the leaders of the Chinese Cuisine Association and colleagues from all walks of life.
Be grateful and give back to the societyWhile growing and developing, Guilin Group Company does not forget public welfare undertakings and actively dedicates love. As the governing unit of the Guilin Charity Foundation, the company leads the employees of the branch to send warmth to the children in the welfare home every "June 1st".
Since the second half of 2008, in the face of the global financial crisis, many companies have adopted the policy of laying off employees and reducing salaries, but the company has adhered to the policy of "no layoffs and no salary cuts". In 2009, the group company signed the "Youth Employment Training Base" with the Central Committee of the Communist Youth League, actively providing more employment opportunities for fresh graduates and unemployed people, and making outstanding contributions to promoting the harmonious development of society.