Tianjin Dingyi Food Co., Ltd., Dico's, started in the United States, was acquired by Dingxin Group in 1996, China's Western-style fast food franchise brand, known for its crispy fried chicken, and an influential enterprise in the national chain catering industry
Tex Fried Chicken originated in Texas in the southern United States and appeared in Chengdu, China in 1994. In 1996, Tingxin Group acquired Tex and invested 50 million US dollars to improve the management system, improve the management system, and re-establish the CIS system, making it a brother brand of Tingxin Group after "Master Kong". Although they are all fried chicken, because Tex fried chicken is fried in an open pan, the chicken nuggets have a golden crispy, juicy character, which makes it very different from KFC fried chicken. Tex is most famous for its crispy fried chicken, and the three most famous in China's fast food industry: in addition to McDonald's, KFC, and Tex!
Tex Fried Chicken is Tingxin Group's first step into the service industry, and we have been running a new and distinctive fast food chain system with great enthusiasm for more than five years. Pursue the highest standard of "customer satisfaction" and "become the first brand of Western-style fast food created by Chinese; China's Western-style fast food franchise No. 1 brand". All Tex people are indomitable and work hard together, and have been supported and affirmed by consumers and franchisees. Today, Tex is developing at a high speed and steadily, and has become a shining star in China's catering industry.
Tex's staple product is the "Crispy Fried Chicken", which is a large piece of hot chicken with a golden crispy crust and juicy chicken for a great flavor. In addition, seaweed hibiscus soup, corn soup, teriyaki chicken rice, and curry chicken rice are also favorite specialty products of Chinese. In order to give back to the society, Tex took the lead in introducing the franchise method in 1999, based on its rich experience.
It paves the way for people with lofty ideals who are committed to Western-style fast food to succeed in entrepreneurship. Using the world's leading franchise headquarters service platform, we will wholeheartedly provide support and guidance for franchisees in opening preparation, training and operation management, and create a win-win chain business. After several years of operation, Tex's business system has matured (243 directly operated restaurant management systems have been established, and 78 franchise systems have been condensed). Since April 2, 1999, the franchise information was officially released, and the franchise business has developed rapidly, reaching Heilongjiang in the north, Hainan in the south, and Xinjiang in the west. By August 2005, it had opened three regional companies, 10 subsidiaries, 29 operation centers and 6 offices in the eastern, western and northern parts of the country. It has opened more than 500 restaurants in more than 200 cities. In 2010, it is expected that the total number of restaurants opened in the country will exceed 1,000, and the number of restaurants has reached about 734. On average, a franchised restaurant is born in major cities across the country in three days, and the development speed is still accelerating. With "customer satisfaction" as the highest criterion, Tex continues to innovate, pursue excellence, sustain and stabilize development and constantly improve the entire chain system, and strive to create the best franchise system in China and become the most popular Western-style fast food brand in Chinese mainland.
On the morning of June 26, 2009, the 1,000th store of Western-style fast food Tex and the Tai'an Dongyue store located on Dongyue Street was grandly opened. This move also marks the official entry of Tex into the Thousand Stores Club.
