Yum (China) Investment Co., Ltd., KFC KFC, founded in 1952 in the United States, is a global consumer food brand, its "Colonel Sanders" brand logo is deeply rooted in the hearts of the people, mainly selling fried chicken, hamburgers, fries, egg tarts, soft drinks and other high-calorie fast food
Headquartered in Louisville, KFC, KFC is a world-renowned fried chicken restaurant chain with more than 18,000 KFC restaurants in 115 countries and regions around the world.
KFC's enduring success and popularity is due to its dedication to deliciousness and quality, with the restaurant's staff working tirelessly to provide meticulous service to customers who visit the restaurant.
Since the first KFC restaurant opened in Utah, USA, in 1952, it has become popular with consumers around the world. Major markets outside the U.S. include China, the United Kingdom, Australia, South Korea, Mexico, France, Germany, the Netherlands, etc. KFC is also growing rapidly in key emerging markets such as India, Russia and Brazil along with the growth of the local economy. The opening of each new restaurant not only provides more employment opportunities, but also injects economic vitality into the communities in which they operate.
KFC is part of Yum Restaurants, a world-renowned restaurant group. Yum has nearly 43,000 restaurant chains and more than 1.5 million employees in more than 130 countries and territories. Its subsidiaries include KFC, Pizza Hut and Taco Bell, three world-famous catering brands, which are global leaders in the fields of cooked chicken, pizza and Mexican-style food.
Since entering China in 1987, KFC has always insisted on integrating into Chinese culture, and our brand positioning is also contemporary, responding to social development and consumer needs in different periods, and constantly upgrading. In the first 15 years of entering the Chinese market, China was in the process of reform and opening up, as the so-called "70s to eat full, 80s to eat taste", delicious and delicious was the demand of consumers at that time. With the arrival of KFC in China, consumers have begun to try the unique cultural experience brought by foreign fast food. From 2001 to 2010, as China's comprehensive national strength continued to improve and consumer demand flourished, KFC launched a series of services such as Chinese breakfast, shuttle restaurants, and home delivery services. In the following 5 years, with the full penetration of the Internet, KFC enthusiastically embraced the "Internet" model and told everyone that "life is so delicate" with rich digital services.
