Burger King (Shanghai) Catering Co., Ltd., founded in 1954 in the United States, is a world-renowned fast food chain brand
In addition to inheriting the brand's global success, Burger King China has upgraded the dining experience of customers in restaurants and launched delicious products that suit the tastes of Chinese consumers, making it have the characteristics and advantages of both "fast food restaurant" and "casual restaurant", that is, the speed, convenience and price point of a fast food restaurant, and the stylish and comfortable environment and high-quality and delicious food of a casual restaurant.
Since receiving new capital injection in 2012, Burger King China has greatly accelerated the speed of opening stores and urban layout in the Chinese market, and at the same time adheres to the business philosophy of "delicious is king" and "customer is king", and is committed to providing more Chinese customers with more delicious food, better service and more casual and comfortable dining experience every day.
Brand story
Set in 1954, two foodies, James W. McLamore and David Edgerton, had a simple idea: to bring more delicious, higher-quality, affordable burgers to every customer. With a passion for good food, they want to infuse every burger with the essence of flame-grilling. Roasted at a temperature of more than 370 degrees Celsius, it quickly locks in the juices of the meat and exerts a unique aroma that goes well with fresh vegetable bread, a method that was rare in American fast food at the time. In the same year, their new burger restaurant concept was launched, and the Burger King brand was born with the concept that delicious is king.
After a period of successful sales in Hamburg, our signature burger, the Imperial Castle, was launched in 1957. With the combination of fire-roasted beef patties and delicious ingredients, the Royal Castle was a hit in the burger world with its variety of flavours and size that required two hands to take.
With a history of more than 60 years, Burger King is a large-scale restaurant chain in the world. Burger King's most iconic product, Castle Royal, is a popular burger all over the world with 221,184 varieties of "I Choose My Flavor" and 200 million units sold every year.
