Founded in 1954 in the United States, it is one of the top ten brands of fast food chains, a world-famous fast food service group, and a certain degree of American lifestyle, mainly selling hamburgers, as well as fast food such as fries, fried chicken, soft drinks, ice products, salads, and fruits
Headquartered in Oak Brook, Illinois, McDonald's is an international corporation with multi-billion dollar assets. McDonald's is the world's largest fast food group, since the founders McDonald's brothers and Ray Croch opened the first restaurant in Illinois, USA in 1955, it has opened more than 30,000 restaurants in more than 120 countries and regions around the world, with a global turnover of about 10.49 billion US dollars. It is still developing rapidly at a rapid pace. In many countries, McDonald's represents an American way of life.
The phrase "McDonald's is more than just a restaurant" accurately encapsulates the business philosophy of the McDonald's Group. In the overall system of McDonald's in the world, the operation of McDonald's restaurants is an important part, because McDonald's business philosophy and joy and deliciousness are transmitted to customers through the staff of the restaurant.
However, the restaurant is not all of McDonald's, the world brand, it is only the tip of the iceberg, because behind it there is a comprehensive, perfect, and powerful support system to achieve effective guarantee of quality and quantity, and this strong system of support includes: food processing and manufacturing suppliers, packaging suppliers and distributors with advanced technology and management procurement network, perfect and sound human resource management and training system, management around the world, distribution system, development and construction, marketing, Accurate and fast financial statistics and analysis... Wait a minute. Each department has its own functions, strives for excellence, and exerts teamwork to achieve McDonald's goal of "100% customer satisfaction".
The McDonald's Company's most well-known McDonald's brand has more than 32,000 fast food restaurants in 121 countries and territories around the world. In addition, McDonald's now controls a number of other F&B brands, such as Aroma Cafe[1], Boston Market, Chipotle, Donatos Pizza and Pret a Manger.
McDonald's Corporation had total revenues of $23.5 billion and net profits of $4.3 billion in 2008.
Most McDonald's fast food restaurants offer drive-through, a fast food service that can be reached without getting out of the car. Customers can drive to order at the door and bypass the restaurant to pick up their food at the exit. Both types of service are available, with indoor dining and sometimes outdoor seating.
Drive-thru restaurants usually have several separate stops: a parking spot, a checkout point, and a pickup point, and the latter two stops are usually combined.
In some areas, the main highway is lined with McDrive, a counter-no-seat avenue for night tour drivers, which is often used as a simplified way to run a drive-thru in high-density areas of downtown areas.
Some dedicated themed restaurants still remain, such as the Rock 'n' Roll McDonald's '50s-themed restaurant, as well as a hand-picked McDonald's restaurant located in the suburbs and in some cities' large indoor or outdoor playgrounds. Known as McDonald's PlayPlace (formerly PlayLand), this type of restaurant first appeared in the United States in the '70s and '80s, and came a little later internationally: much of Canada, for example, didn't appear until the mid-'90s.
Each year, McDonald's devotes a portion of its turnover to charity. Founder Ray Klok used his entire fortune to set up the Ronald McDonald Charitable Foundation when he died.
Since McDonald's regularly sells carbonated beverages provided by Coca-Cola, McDonald's has actually formed a strategic alliance with Coca-Cola.
McDonald's is a Fortune 500 company. In Fortune's latest poll, McDonald's ranked 16th on the "World's Most Admired Companies" and topped seven different food service industry rankings. In the 2009 BusinessWeek World's Best Brands, McDonald's was ranked 6th.
