Founded in 1996, Rural Foundation (Chongqing) Investment Co., Ltd. is a fast food brand with a high market share in southwest China, a modern enterprise dedicated to nutrition, health and hygiene catering services, and its fragrant Sichuan and Chongqing flavor rice fast food is well received by consumers
Since its establishment in 1996, Village Foundation has a strong customer base in the fast food market with 18 years of continuous guarantee of good quality, excellent service and comfortable and elegant environment, and has become one of the favorite dining places of customers. It is also the best supporting project for large shopping malls and department stores, consistently providing customers with rice fast food with fragrant Sichuan and Chongqing flavors. As of December 31, 2013, Village Base has about 300 directly operated chain restaurants, distributed in Chongqing, Sichuan, Guizhou, Xi'an, Yunnan, Changsha and other places. In 2010, it received more than 61 million customers, and in 2013, it received more than 120 million customers, becoming the fast food brand with the highest market share in Southwest China.
As a leader in China's rice fast food, Village Base adheres to the methods of direct chain operation, standardization and central distribution to ensure the best product quality and service provided. In food safety management, the village base adheres to the management system that each raw material has traceability and identification, and each raw material needs to be strictly inspected by the laboratory. In 2009, the village base was designated by the Chongqing Municipal Ministry of Commerce as a demonstration site of the "Sunshine Breakfast" project, providing nutritious, healthy and hygienic breakfast food for Chongqing citizens.
As a rice expert, Village Base has successfully tapped into the special needs of Chinese consumers for fast food, and successfully taken care of the tastes and preferences of Chinese consumers, making them widely loved by consumers. In 2009, Rural Foundation (Chongqing) Investment Co., Ltd. won the Forbes China Potential Enterprise Award, which is enough to prove the market potential of Rural Foundation.
