Yum Restaurant Group's Chinese catering brand, KFC's brother brand, is a catering supplier known for its safety, nutrition, deliciousness, and convenience

Oriental White is a brother brand of KFC and belongs to the China division of Yum Restaurant Group.

Since its birth in Shanghai in 2005, Dongfang Jibai has insisted on using real materials, and has inherited KFC's fast service model and comfortable and hygienic dining environment, Dongfang Jibai is striving to become a Chinese restaurant chain brand loved by consumers.

Dongfang Zhibai is committed to meeting the different needs of consumers, providing rich and delicious Chinese breakfast, lunch, afternoon tea and dinner. At the same time, on the basis of inheriting Chinese food culture, we continue to develop and innovate, and launch a series of staple foods (such as Ruthless Chicken Leg Rice Series, Golden Curry Pork Chop Rice and other signature products), a dozen shrimp thick noodle soup, signature milk tea, shrimp mini crispy wonton, etc., which are widely welcomed by consumers.

At present, Oriental White has opened nearly 20 chain restaurants in Shanghai, Beijing, Guangzhou, Shenzhen, Nanjing, Hangzhou, Suzhou and other cities, providing consumers with safe, nutritious, delicious and convenient Chinese dining options.

The brand uses the four words "Oriental White" based on Su Dongpo's "Former Chibi Fu" rubbing, symbolizing the admiration and exploration of Chinese food culture, and the orange color in the background makes people feel full of vitality and hope, which not only indicates the vigorous development of the brand, but also hopes to share a better era with the majority of Chinese consumers.