Yoshinoya Group Co., Ltd., Beijing Yoshinoya Fast Food Co., Ltd., began in Japan in 1899, Hong Kong Hung Group China general agent operation, a small number of rice-based Japanese rice bowl fast food chains, with its typical signature dishes beef rice and fried chicken rice popular in Asia, Europe and the United States
Yoshinoya is a famous Japanese beef rice specialty restaurant with a history of 100 years, which was founded in 1899 and opened its first branch at the Tsukiji Fish Market in Japan. The name "Yoshinoya" comes from the name of the place, and the beef rice in the Yoshinoyama area of Japan is the most famous, and the legend says that in the 12th century, when the concubine of the famous Japanese general Yoshitsune Minamoto took refuge, she taught the local residents how to make beef rice in Mt. Yoshino, so the beef rice became a local specialty.
After more than 100 years of active development, Yoshinoya has branches in Beijing, Shanghai, Hong Kong, Singapore, California, and Malaysia. Today, Yoshinoya has more than 1,200 stores around the world, providing customers from all over the world with delicious Japanese food and excellent service. Yoshinoya specializes in a variety of delicious Japanese rice bowls, including fried chicken rice, beef rice, Dongpo rice, curry chicken rice, etc., beef rice and fried chicken rice are Yoshinoya's typical signature dishes, beef rice is made with boiled beef, boiled onions, and sauce, and is placed on top of the rice, with easy ingredients and workmanship. Fried chicken rice first put the boneless chicken breast in the pan and fry it until golden brown, the skin is crispy and the meat is tender, then cut the meat but not the skin, and stack it in a bowl with rice together with the boiled broccoli, cauliflower, carrots, and pour the brown sauce, the chicken is golden and crispy, the sauce is sweet and salty, the vegetables are delicate, the condiments are not much but the flavor is unique, and the whole bowl is colorful and appetizing. The rice bowl is served in a very beautiful Japanese porcelain bowl, the rice is below, there is chicken or beef on top, and the sauce is poured on top, Yoshinoya is a very cheap popular food in Japan, its fast, convenient and delicious and healthy, favored by many Japanese, after its arrival in China, the price is basically the same as when it was in Japan, the price in China is only one-tenth of that of Japan, but Yoshinoya is not very expensive for Chinese consumers, and it costs 15-30 yuan per capita to eat a Yoshinoya, which is only a little higher than the consumption of McDonald's.
Yoshinoya has always been committed to conscientious quality, and all of its food products are prepared with the finest ingredients and made to order to provide customers with the freshest and highest quality food. In order to provide customers with the only taste of the food whenever and wherever they want, Yoshinoya has always pursued "true quality" with a "conscience" in mind, providing customers with fast service, a comfortable environment, and high-quality and reasonably priced food.
Domestic development
In some cities and regions in China, Yoshinoya is managed and operated by Hop Hing Group Holdings Limited, which is part of Hong Kong's Hung Group. In 1992, the first Yoshinoya restaurant was established in Beijing, and by the end of 2013, Yoshinoya had opened 304 restaurants in Beijing, Tianjin, Hebei, Jilin, Liaoning, Heilongjiang, Inner Mongolia and other regions, and it is still growing.
Yoshinoya has always adhered to the core value of "quality with conscience", carefully managed, treated customers, partners, shareholders and employees with conscience, and provided nutritious, healthy, hygienic and delicious food and beverage food and a comfortable dining environment for the people of Japan, so as to meet the needs of consumers for modern food. Since its operation, Yoshinoya has been recognized by relevant national departments and professional industry associations, and has won many honorary titles such as the No. 1 Consumer Favorite Brand in China's Fast Food Chain Market, the Top 10 Quality Assured Brands in China's Fast Food Industry, the Top 10 Influential Brands in China's Catering Chain, the Top 10 Brands in China's Catering Industry, and the Top 100 Catering Enterprises in China.
