Starbucks Enterprise Management (China) Co., Ltd., founded in the United States in 1971, started with coffee beans, is a world-famous coffee chain and the world's leading specialty coffee retailer
Founded in 1971, Starbucks Coffee Company is the world's leading retailer, roaster, and brand owner of specialty coffees. Its retail products include more than 30 of the world's top coffee beans, handcrafted espresso and a variety of hot and cold coffee beverages, fresh and delicious pastries, as well as a wide variety of coffee machines, coffee cups and other products. In addition, the Company manufactures and sells bottled Frappuccino coffee drinks, iced double espresso and ice cream through joint venture partners, produces and sells Starbucks coffee and cream liqueurs in convenient locations outside of retail stores through marketing and distribution agreements, and continues to expand new products and brands such as Tasu Tea and Starbucks Music Discs.
In 1987, the current chairman, Howard. Mr. Schultz's acquisition of Starbucks has led the company to several milestones. In June 1992, Starbucks went public as the first specialty coffee company, which quickly drove the company's business growth and brand development. The company now has more than 13,000 coffee shops in 39 countries in North America, Latin America, Europe, the Middle East and the Pacific Coast, with more than 145,000 employees. The company has long been committed to providing customers with the highest quality coffee and service, creating a unique "Starbucks experience" and making Starbucks stores around the world a warm and comfortable "third living space" for people in addition to their workplaces and living quarters. At the same time, the company continues to give back to the society through various activities that embody corporate social responsibility, improve the environment, and give back to partners and farmers in the coffee-producing areas. In view of Starbucks' unique corporate culture and philosophy, the company has been recognized as the "Most Respected Enterprise" by Fortune magazine for many consecutive years.
Starbucks in China
In China, Starbucks is a leader in coffee knowledge and expertise, and has always maintained its own traditions and specialties to provide customers with first-class coffee products, as well as other high-quality beverages and foods. Chinese people have a tradition of drinking tea, but Starbucks has created a good coffee culture in such a tea-drinking society. The atmosphere of the Starbucks store resembles a traditional Chinese teahouse, a place to relax and catch up, a communal living room where you can chat with friends and family. Starbucks' unique Starbucks experience, high-quality and user-friendly service and its "third place" concept have also resonated widely with Chinese consumers.
Starbucks China's partners are as passionate, genuine, considerate, knowledgeable and passionate as their partners around the world. They love the Starbucks culture and actively participate in the training to bring the world-renowned Starbucks service to China. They are the bridge between Starbucks and customers, and they are also the carrier and embodiment of Starbucks' brand value. It is these partners who use their passion and professionalism to provide first-class service to our customers while passing on the culture and spirit of Starbucks to our customers.
While Starbucks is committed to providing consumers with a consistent, high-quality Starbucks experience, we are also committed to enhancing and improving our customer experience. On the basis of excellence in product quality and service, Starbucks emphasizes innovation, emphasizes the personalization of products and services, and emphasizes continuous delight and surprise to consumers. At the same time, Starbucks fully respects China's time-honored traditional culture, and perfectly integrates local customs into the Starbucks experience in store design, local food and beverage offerings, and more. Since entering the Chinese market, it has launched a variety of beverages, foods and products with Chinese characteristics that are deeply loved by Chinese consumers. These include Starbucks Mooncakes, Star Ice Dumplings, Black Sesame Matcha Frappuccino, Chinese Starbucks Tea, Fu Man Chestnut Macchiato, Ruyi Peach Blossom Latte, Spicy Pepper Mocha, and Zodiac piggy banks and tumblers specially designed and made for the Chinese New Year and Mid-Autumn Festival. At the same time, Starbucks has also incorporated more local elements into store design, such as the Qianmen store in Beijing, the Kuanzhai Alley store in Chengdu, and the Sanfang Qixiang store in Fuzhou, all of which bring customers a unique Starbucks store experience with strong local characteristics.
