China's wedding ring customization and light luxury diamond jewelry brand, a wholly-owned O2O jewelry company under Gangtai Holdings, is an enterprise integrating procurement, design, commissioned processing, sales of jewelry and personalized customization services

Founded in 2007, Kelam (Shanghai Kelam Trading Co., Ltd.) is a wholly-owned O2O jewelry company under Gangtai Holdings, China's Internet jewelry industry chain.

Kela (Shanghai Kela Trading Co., Ltd.) took the lead in becoming an enterprise integrating procurement, design, commissioned processing, sales of jewelry and personalized customization services through the omni-channel marketing (O2O 2.0) model. Kela directly purchases diamonds from the world's six major diamond origins or trading centers in South Africa, Belgium, India, Israel, etc., and has four major international partners such as HRD in Antwerp and GIA in the United States. Kelan has been rated as a national AAA demonstration unit of quality, service and reputation for many times. In 2015, the JNA Organizing Committee, known as the "Oscars of the jewelry industry", selected Kela as Asia's "Best Online Retailer of the Year".

Since its inception, Kela has maintained a compound annual growth rate of more than 150% in sales. In addition to the official website of the company, major platforms such as Tmall, JD.com, Vipshop, Suning Tesco, and Bank Points Mall have been stationed. Kela has developed nearly 100 offline physical stores, covering many first- and second-tier cities in the eastern, central and western regions of the country.

Brand concept

Ke Zhi Mei Jade, Orchid Orchid", Ke Lan believes that the girl who wears a diamond is as elegant as an orchid, and the sound of the diamond measurement unit "carat" is named Kelan (KELA). With the brand concept of "Angel Love", Kela believes that every diamond contains the purest and purest love, as pure and beautiful as an angel. At Kelaz, diamonds are not an unattainable "dream", but a "testimony of love" that everyone can have. Kela is committed to bringing high-quality diamonds to all those who strive for happiness and true love.