Founded in 1999, it owns brands such as I Do/Hengxin Diamond Palace/ooh Dear, specializing in the design and sales of various high-quality jewelry products
HIESUN Diamond Agency was born in 1999, HIESUN Diamond Agency has always been engaged in the design and sales of various high-quality jewelry products in the spirit of pursuit of perfection and continuous innovation, and is committed to providing consumers with the ultimate products and perfect experience, deeply and extensively affecting the fashion life of Chinese.
As a leading enterprise in the global diamond industry, HIERSUN Diamond Agency has created three major brands: Hengxin Diamond Palace (HDP), I Do Global Wedding Ring Model, and oohdear E-commerce Platform to meet differentiated market positioning and personalized consumer needs. With a highly forward-looking large-store business model, Hengxin has successfully built a world-class diamond and jewelry direct sales aircraft carrier - Hengxin Diamond Palace (HDP). A variety of high-quality diamonds are designed by the jewelry designers of HIERSUN European Design Center to present the world's unparalleled top diamond jewelry. The Hengxin Diamond Palace's single-store investment of more than 100 million yuan, more than 1,500 square meters of luxurious and elegant shopping environment, and perfect and high-quality butler service have made the chairman of the South African Diamond Association, the global president of DTC and the former Prime Minister of Canada who have visited the store praised as "an unimaginable amazing work". More than 100 jewelry organizations and institutions, nearly 5,000 jewelry enterprises and brands from more than 30 countries such as France, Italy, the United States, Japan, Switzerland, and South Africa visited the store and gave high praise to Hengxin Diamond Palace.
The I Do Global Wedding Ring Model created by HIERSUN Diamond Agency is a jewelry brand focusing on creating top-quality wedding rings. I Do, the first wedding ring of marriage culture, has become the preferred wedding ring brand for fashionable white-collar workers with accurate market segmentation, super brand innovation ability, good product quality and positive social influence. At present, I Do has nearly 200 brand franchise stores covering first-tier business districts in 56 cities across the country, and is steadily expanding with an unstoppable momentum.
HIERSUN Diamond Institute has always adhered to the professional business philosophy and service spirit, while providing the public with high-quality diamond jewelry that can realize its self-worth, it is also committed to the establishment and dissemination of diamond culture, and actively promotes the internationalization of Chinese jewelry brands, enjoying a good reputation in the global diamond industry. In 2006, HIESUN Diamond Institute launched the first "HIESUN International Diamond Summit Forum", bringing together the world's most authoritative diamond organizations and institutions in China for the first time, which is of great significance to the development of China's diamond industry and market. HIESUN Diamond Institute has established long-term cooperative relations with the South African Diamond Council, Debeers, the International Platinum Council, the International Gold Council and other well-known international brands, which has played an important role in promoting the integration of China's jewelry industry with internationalization.
Beauty is eternal because of love - HIERSUN Diamond has always actively undertaken social responsibilities and enthusiastically devoted itself to China's charity and public welfare. Founded by Mr. Li Houlin, Chairman of HIESUN Diamond Institution, the "China Charity Federation I Do Children's Fund", with the purpose of "For Love, I Do", with the operation of professional enterprise funds, through free assistance, product charity sales and other forms, spontaneously or jointly with the forces of all walks of life, jointly pay attention to and support children's health, children's education and other charitable undertakings, so that more children can learn and grow healthily and happily. Since its establishment, the I Do Children's Fund has spent more than 2,000 yuan and traveled more than 40,000 kilometers to nearly 15,000 children in the earthquake-stricken areas of Sichuan and poverty-stricken areas in Tibet, including education assistance, medical care, psychological growth and other aspects, and has made indelible contributions to China's philanthropy.
"Diamonds are God's gifts, we are messengers" - HIERSUN Diamond Institute will adhere to this creed, continue to provide consumers with products that realize their self-worth, as well as the most beautiful brand experience, and promote the all-round development of the diamond industry and culture.
