Founded in 1888, the world's leading rough diamond company, synonymous with diamonds, has unparalleled expertise in the exploration, mining and sale of diamonds, and is famous for its advertising slogan "Diamonds are forever, one is forever".
Founded in 1888, De Beers is the world's leading rough diamond company with unrivalled expertise in the exploration, mining and sale of diamonds.
Together with its investment partners, De Beers operates in more than 20 countries on six continents, employing more than 16,000 people, and is the world's largest diamond producer, with operations in Botswana, Namibia, South Africa and Canada.
As part of the company's business philosophy, De Beers employees live up to their responsibilities to the diamond industry by making a continuous contribution to the environment in which they live and work. In the countries where we operate, this means doing a profitable business while helping governments achieve their aspirations to transform natural resources into shared national wealth. De Beers encourages sustainable work to ensure the long-term positive development of Africa, returning more than $3 billion annually to Africa.
Heritage
With over 120 years of diamond expertise, De Beers Diamond Jewellery has the most expert voice in the quality of diamonds. De Beers introduced the 4Cs to consumers in 1939 and in 1947 came up with the world-famous slogan "A diamond lasts forever". De Beers Diamond Jewellery is proud to have inherited this precious historical legacy.
De Beers Diamond Jewellery is inspired by professionalism and passion to create one-of-a-kind and timeless designs, each piece of diamond jewellery that celebrates the timelessness of the diamond itself, making it the definitive diamond jeweller in the world. After being exhibited at the Millennium Dome in London, the world-famous Millennium Star became the first diamond selected by De Beers Diamond Jewellery. This perfectly cut, flawless D color diamond is the hand-selected standard for every diamond we continue to this day.
