The world's most prestigious diamond jewelry brand, synonymous with the world's most beautiful and gorgeous jewelry, known as the "diamond of diamonds", is famous for the world's top diamond quality, design and craftsmanship

Founded in 1960 by Laurence Graff, Laurence Graff is a true diamond company with a one-stop shop for everything from the mine to the Graff jewellery worn by the ladies. Graff Diamonds is the name of the brand, reflecting some of the most beautiful gemstones in the world. Graff's jewellery is unrivalled and is a pioneer in quality, style and craftsmanship. Graff Jewelry by Lawrence. Today, Graff is South Africa's largest diamond producer.

Synonymous with 'the world's finest and most magnificent jewels', Graff is synonymous with rarity, beauty, excellence and, above all, the sheer quality of its diamonds and the mastery of its craftsmanship. As an exceptional diamond company, Graff has made it one of the world's leading diamond dealers by crafting rough diamonds from mines around the world. At the Graff diamond cutting workshop in Johannesburg, South Africa's capital, a team of more than 300 people cuts and polishes thousands of carats of rough diamonds.

With nearly 40 Garff boutiques and headquarters in London, New York, Geneva and Hong Kong, Graff continues to expand into Greater China and has become one of the world's leading diamond jewellery brands.

From perfectly cut diamonds to gorgeous handmade pieces, every piece of jewelry is unique.