Founded in 1924, Damiani is synonymous with the Italian jewelry tradition and has won many international diamond awards
The beginning of the Damiani family and jewelry can be traced back to 1924, the founder Enrico Grassi Damiani set up a small studio in Valenza, Italy, gorgeous jewelry design style, so that his reputation expanded rapidly, becoming the exclusive jewelry designer designated by many influential families at that time, after his death, the second generation of Damiano in accordance with the traditional design style, Adding modern and popular creative elements, while actively transforming the studio into a jewelry brand, and reinterpreting the diamond brilliance with the unique Lunette (half-moon diamond setting) technique, and since 1976, Damiani's works have won the International Diamond Award (its importance is like the Oscar of cinematic art) 18 times, so that Damiani truly occupies a place in the international jewelry market, and at the same time, This is also an important reason why Damiani attracted the attention of Brad Pitt, a 1996 award-winning work from the current design director Silvia, Blue Moon, which inspired the heartthrob to collaborate with her to design jewelry, and together designed the engagement ring and wedding ring for Jennifer Aniston, that is, the Unity (now renamed D-side) and P-romise collections that were sold in Japan respectively. This also gives Brad Pitt a new title of jewelry designer.
Damiani S.p.A., the parent company of Damiani Group, is a leading Italian manufacturer and trading company of jewellery and high-end luxury watches. Since 1924, the Damiani brand has earned a reputation for excellence in the Italian and international markets, becoming a ambassador of Italian style and synonymous with the finest Italian jewellery tradition.
Creativity, design and entrepreneurship have been key elements that have driven the Damiani family for nearly a century, and a deep passion for the arts has been passed down from grandparents to the third generation who are at the helm of the company today. With nearly 100 years of tradition, the Damiani Group is known for the quality of its products, the materials used and its unique designs. The innovative marketing strategy and the proven experience of the management team are two additional important factors in Damiani's leadership position in the jewellery industry. Gruppo Damiani's success is in fact the result of a perfect combination of creativity, research and innovation, combined with a deep tradition of international jewelry-making.
如今的Damiani可以骄傲地宣称自己对一系列声名赫赫的名牌的所有权：Damiani、Salvini、Alfieri & St. John、 Bliss、Calderoni还有Rocca，珠宝和高端钟表链条。
Today, the group and a large number of subsidiaries are active in the main markets of Italy and the world, managing 32 direct and 50 franchised points of sale, all located in the most prosperous business districts of the world's major cities.
