Shenzhen Lawrence Industrial Group Co., Ltd., ENZO, founded in Hong Kong in 1987, is a well-known colored jewelry brand, integrating gemstone procurement, cutting, design and setting, focusing on the appreciation of colored gemstones, R&D and production of modern enterprises
ENZO IS A RETAIL BRAND OF THE LORENZO GROUP. ENZO is a subsidiary of Shenzhen Lawrence Industrial Group Co., Ltd. Adhering to the "Mine to Market" strategy. Relying on the strong strength of its parent company, Laureus Group, in the international jewellery industry, ENZO directly purchases gemstones from different mines around the world, and carries out the delicate processes of cutting, design and setting through the Group's state-of-the-art facilities, providing a one-stop service for the market around the clock. All production and production processes are self-directed, ensuring that each piece of jewellery is carefully selected to meet international professional standards.
The "Mine to Market" strategy enables ENZO to capture the trend of the international jewelry market in a timely manner, select the most valuable and hot gemstones in the market at the first time, adopt the latest international popular designs, and quickly put fashionable gemstone products on the market, and ensure the high quality and appropriate price of the products, so that consumers can get close to and capture the rapidly changing international jewelry trends in a timely manner. At the same time, ENZO focuses on the appreciation, research and development of colored gemstones, and constantly strives to innovate in production technology, accumulating rich experience and unique experience, leading its peers with professionalism.
By the end of 2014, ENZO had opened more than 200 brand counters in Greater China (including Hong Kong and Macau SAR). With the continuous expansion of sales territory and the continuous improvement of brand awareness in the market, ENZO will continue to improve its sales channels and continue to enter the Greater China jewelry market with unlimited business opportunities with diversified brand strategies.
