Shanghai Blide Diamond Co., Ltd., Diamond Bird, is good at DIY personalized customization of wedding rings, and is a professional brand of diamond jewelry retail that introduced the online shopping model into the luxury industry earlier in China

Diamond Bird, founded in 2002, is a well-known domestic jewelry brand and a custom brand of wedding rings. Diamond Bird sold the first diamond on the Internet in China, and created the jewelry sales model of "mouse cement", which is the founder and leader of the domestic jewelry O2O model.

Diamond Bird currently has a total of 14 offline experience centers across the country, providing consumers with one-on-one exclusive jewelry consulting services, and its Shanghai flagship experience center covers an area of nearly 2,000 square meters, which is comparable to the world's top luxury interior decoration. Diamond Bird is the first to launch a wedding ring customization service, creating an exclusive sparkling token for each couple's love vow.

Over the past 15 years, Diamond Bird has pursued perfection and excellence in its products, selected loose diamonds from all over the world, and exclusively launched the ultra-cut "Northern Lights" round diamond series and the patent-cut Fire Cushion (Flame Rose®) cushion diamond series, always adhering to the pursuit of diamond quality, creating brilliant diamond rings with exquisite craftsmanship, and bringing consumers a diamond experience. Since its establishment, Diamond Bird has accumulated millions of members and has become the preferred brand for wedding ring customization for Chinese couples. At the same time, Diamond Bird continues to innovate and work with well-known designers at home and abroad to interpret the beautiful and gorgeous, and has also become a diamond jewelry brand favored by many celebrities and idols.