Founded in 1970 in Taiwan, Guangdong Province famous trademark, with Chinese characteristics of gem and jade brand, engaged in real stone jewelry, colored gem jewelry, jade boutique, craft gifts and other products of the enterprise
Shishiji Jewelry Co., Ltd., formerly known as Guangzhou Yuanyi Jewelry Enterprise Co., Ltd., is mainly engaged in the development, production, processing, sales and sightseeing of gemstone products. Since its establishment, it has continuously adapted to the changes in the international and domestic markets, its business performance is booming, and the scale of the enterprise has expanded year by year, and has now developed into the largest enterprise in the domestic gem and jade industry, with a large industrial park and dozens of cooperative affiliated enterprises, a global distribution center, more than 1,200 franchise chain stores in more than 30 provinces and cities across the country, and the world's first minerals as the concept of Shishi Ji Mineral Park, with more than 10,000 employees.
A brief history of the brand
In 1970, in the rainy suburbs of Keelung in northern Taiwan, three peasant teenagers from the banks of the muddy water stream in the countryside of Changhua set up a small workshop in the style of a living room to process Taiwanese jade on behalf of customers.
In 1980, the company was established in combination with six small workshops, and the business model of common feeding, unified distribution, centralized management, and division of labor and cooperation was adopted with the strategy of teamwork, and steadily stood in the leading position in the industry.
In 1990, the company took the lead in investing in the mainland, built a large-scale industrial plant in Guangzhou, put into production with the most advanced automation equipment, and quickly moved towards the world's first production scale, and in 1997, the company registered the service trademark of "Shishiji" for the first time, announcing the birth of the first commercial brand in China's gem and jade industry. Stone Jewelry Co., Ltd. takes the "Stone Record" brand as the center, comprehensively combines the gem and jade industry in China, Hong Kong and Taiwan, promotes the horizontal division of labor, vertical integration of chain operation, and develops a satellite surrounded, radiant industrial system, which will completely transform the strange treasure and jade that only the princes and nobles can have since ancient times into the price level of the common people and share the public. It is hoped that through the carrier of the brand, this product with the most oriental characteristics will be promoted to every corner of the world, so that human beings can have an appointment with the stone in the reflection of returning to nature, and become attached to the stone, and realize the wonderful meeting between man and nature in the expectation of returning to simplicity and nature.
Since 1998, Shishi Ji has sprung up all over the country, and by 2011, it has more than 1,200 stores under the unified service regulations, distributed in more than 30 provinces and cities across the country, with more than 10,000 high-level professional service personnel, constituting a strong service network, facing the consumer public, and creating a new realm for the development and prosperity of jade culture. The company advanced technology, excellent management, CIS positioning perfect, under the stone culture communication center, product research and development center, quality and technology testing center, staff education and training center, in 2001 the company's "stone record" trademark won the China Treasure Association as a well-known brand in China's jewelry industry, in 2002, 2004 were through the ISO9001, ISO14001 international management certification, in 2006 was awarded the Guangzhou famous trademark, in 2007 won the Guangdong famous trademark, The indicators have excellent performance at home and abroad, and are well received by the consumer public.
Since 2003, the company has felt that the future development space is huge, the start of long-term investment program, based on China, the macro world of mind, invested heavily in the establishment of "Stone Industrial Park", the park is located in Guangzhou Huadu Jewelry City, covers an area of 130 acres, construction area of 60,000 square meters, design and construction in full accordance with ISO international management standards, successfully put into operation in 2005, the main products are: real stone jewelry, colored gem jewelry, jade boutique, craft gifts, exquisite workmanship, noble and noble, It has an absolute leading position in China's gem and jade market, and the park has fully realized computerized management, successfully introduced ERP and e-commerce systems, and is the leading enterprise in the gem and jade industry to introduce intelligent network management.
In 2009, the company made persistent efforts and innovated again, and grandly launched the world's first "Shishi Ji Mineral Park", which covers an area of 70 acres, composed of underground mysterious treasures and sesame doors on the ground, which is a beautiful park for popular science education, leisure tourism, sightseeing and shopping, and educational entertainment, and is a three-dimensional image display of Chinese jade culture, and has become an important tourist attraction in South China.
At the beginning of 2010, Shishi Ji took over the succession, changed generations, and comprehensively developed the famous brand strategy, and the mineral park was rated as an AAAA national tourist attraction, and the national important core cities laid out directly operated flagship stores, and strived to meet the standards in terms of management, performance, corporate image, etc., and realized the stock listing.
In 2011, deepening the brand strategy and implementing system reform, the original Guangzhou Shishi Jewelry Co., Ltd. was officially renamed Shishi Ji Jewelry Co., Ltd., which made us realize a gorgeous turn from the jewelry industry to the jewelry industry, from a regional company to a national company!
In 2012, Chairman Su Muqing was elected as an honorary citizen of Guangzhou.
In 2013, the company was awarded the national AAAA level standardization good behavior enterprise certification.
In 2014, Shishi Ji Jewelry was rated as a famous brand product in Guangdong Province; Huadu Jewelry Town was rated as a key cultural industry cluster in Guangzhou.
