Founded in Paris in 1780, LVMH is a French national treasure jewelry and watch brand, known for its Parisian style and exquisite craftsmanship
Founded in 1780, Chaumet, the famous French jewelry brand, unveiled the great beginnings of Chaumet jewelry with the glory of Napoleon. Located on Place Vendome, Chaumet's flagship store is a Parisian luxury store. Today, under the leadership of the LVMH Group, Chaumet has crossed borders and is the world's most famous jewellery and watch brand. Among them, Chaumet's most famous jewelry collections are: Anneau, Tango, Les Liens de Chaumet, Fidélité, Plume, etc.; Chaumet's Khésis, Style de Chaumet, Class One, Mihewi and other collections have become timeless in the world of watches. Chaumet continues to expand its business and keep moving forward: expensive timepieces and jewels are found all over the world.
People wear Chaumet jewelry to red carpet galas and grand balls, which shimmer and shake to the beat of music and body movements. Women wearing Chaumet jewellery make people come back for more, but they still look at home. Chaumet has been, and will continue to be, for more than 200 years – the heart is racing.
The beginning of the Chaumet jewellery brand:
In 1802, Marie-Etienne Nitot became the appointed jeweller to the Emperor of France, and later he designed the sword, crown and all the other magnificent costumes for Josephine and Marie Louise de Habsburg-Lorraine, the second Empress of Napoleon, which are still on display at the Louvre.
By the time Nitot succeeded Jean-Baptiste Fossin and Jules Fossin fathers and sons, the jewellery could already be made to order according to personal preferences. Influenced by Italian Renaissance art, Fossin & Sons specialize in romantic and natural styles, designing jewelry shapes in the shape of ivy leaves, violets, hearts, and forget-me-nots. European royalty and court nobility were fascinated by the jewels of Fossin and his sons.
The rise and fall of Chaumet's jewellery brand:
The French Revolution of 1840 forced Morel (Fossin's foreman) to leave Paris and end up in London. There, his jewels conquered Queen Victoria and the magnates, and Morel became the official supplier of jewellery to the British royal family. The first World Jewellery Show opened in 1851 and Morel was awarded to one of the most prestigious jewelers. It can really be said: the mountains and rivers are exhausted, and there is no way out, and the willows and flowers are bright and another village.
Joseph Chaumet and the revival splendor of Chaumet's jewelry:
France's Second Empire was fond of gemstones engraved in relief, heart-shaped gemstones with rose crowns, pendants, rings set with gemstones on both sides, and more. Every day at 5 a.m., the salons come alive like Asian merchants, where people sit around delicate Chinese silver tea sets and chat over the pleasant aroma of tea. With the improvement of the carving techniques of Kashmir sapphires, Colombian emeralds, Burmese rubies and South African diamonds, the art has transcended the narrow circles of the royal nobility.
Joseph Chaumet married Morel's daughter, Marie Morel, to carry on the family's tradition of jewelry design. Joseph Chaumet was a master jeweler par excellence, and his mastery of the most advanced jewelry engraving techniques of his time was the envy of his peers at the time. In 1885, he named the 100-year-old jewellery franchise under his surname, Chaumet, which was a registered company at the time.
Since 1907, Chaumet has been endowed with a soul: 12 Place Vendôme. At the time, Paris was in the midst of a golden age, and Joseph Chaumet was like a magician who brought jewelry to life. He was able to create crowns in the shape of waterfalls, wings, butterflies, feathers, turtle shells, fans, and beautiful pearl necklaces in various colors to add a touch of sparkle to Art Nouveau. His jewelry designs were delicate and delicate, far ahead of the craftsmanship of other jewelry craftsmen of the time. His son, Marcel Chaumet, inherited his father's business. Chaumet has since had generations of loyal customers.
Paris in the 20s was vibrant. The women wore all sorts of fashionable and shiny clothes, bracelets on their hands, and their faces were filled with joy. In Biaritz, Duville, Nice, Monte Carlo, people wear jewelry, party all night long or drink at sea. Someone can lose all their possessions in a hand without blinking an eye. While women were passing the time with cigarettes in their mouths, Marcel Chaumet seized the opportunity by designing silver ashboxes and a variety of silver boxes, including silver vanity cases, to cater to the demand for luxury. While people enjoy a wide range of luxuries, they also create business opportunities for Chaumet. While people use hashish to create dreams, Chaumet designs a variety of jewellery to make their dreams come true. Even in the salon gatherings at Place Vendôme, the business cards exchanged were dreamy of Chaumet's designs.
In 1944, Hemingway "liberated" the Ritz Hotel. Every day, the sun shines on Chaumet, the Place Vendôme, giving it an intimate breath of life. At that time, Chaumet joined Christian Dior's New Look and set its sights on women's everyday lives. He believes that every day is worth celebrating. At this time, democratic ideas took over, and hotels became the focus of fashion. The windows of the hotel are filled with a variety of jewels in a variety of colours and sparkles.
In 1969, the Chaumet boutique opened on Place Vendôme in Paris, and jewellery has been part of the lives of the general public.
