Originated in France in 1858, it is synonymous with bold and luxurious modern jewelry, known for its perfect cutting technology and high-quality gemstones, and is known as "the leader of the jewelry industry and a symbol of luxury"

Boucheron is the jewelry company of the French Kering Group, founded in 1858 by the 28-year-old designer Boucheron, and opened a boutique in the most fashionable Palais-Royal district in Paris, designing many precious jewelry, watches and perfumes.

Today, Boucheron is an international brand with boutiques in Europe, Russia, the United States, Japan, South Korea and Taiwan, as well as the first boutique in Chinese mainland, Bund 18. Boucheron is one of the few jewellers in the world that has always maintained the craftsmanship and traditional style of fine jewellery and watches.