Changshu Srixon Sporting Goods Trading Co., Ltd., one of the top ten brands of golf equipment, a subsidiary of Dunlop Sporting Goods Co., Ltd., originated from Japanese technology, products include golf clubs, golf balls, etc., specializing in the production of high-end golf equipment
Dunlop Sporting Goods Co., Ltd., a subsidiary of Sumitomo Rubber Group of Japan, was formally established in November 2009. The following year, SRIXON Hong Kong was established, and since then it has begun to promote and sell three brands of golf products with independent intellectual property rights in China: SRIXON, XXIO and CLEVELAND.
Based in Changshu City, Jiangsu Province, the company has opened offices in Beijing, Shanghai and Shenzhen and branches in Hong Kong. At the same time, in order to better respond to the rapid changes in the Asian market represented by China, Dunlop Sporting Goods Co., Ltd. established an Asian representative office in Shanghai. After just a few years of unremitting development, the company's annual sales of golf products have exceeded 100 million. In 2012, it began to be the title sponsor of the SRIXON XXIO Women's Open, and in 2013, it became the only official equipment sponsor of the Chinese national golf training team. Not only in the field of golf, the company's tennis products have also become the official ball for the 2013 Shanghai Rolex Masters. The popularity of the product continues to increase, and the market share continues to grow.
In 1930, Dunlop Rubber (Far East) Co., Ltd. began the production of the first golf balls and hard tennis balls in Japan, Kobe, Japan. In the following 80 years, it has provided popular sports products for the majority of sports enthusiasts, and in recent years, it has used high-precision simulation systems for product design, and the technology has been constantly innovating, and the brand image has been deeply rooted in the hearts of the people. Relying on such technical strength and brand influence, we have successfully entered the Chinese market.
"We will enrich the sports life of our customers with excellent technical strength." The innovative technical strength is an inexhaustible driving force for the development of an enterprise, and it is also the core competitiveness of an enterprise's survival. On September 12, 2012, Shi Lisheng Golf Research Center was officially established in Changshu City, Jiangsu Province, which is an information collection center established by our company for the Chinese market to collect various data of golf enthusiasts to develop golf equipment products that are more suitable for Chinese and even Asian customers.
By using high-precision instruments to measure a series of data such as club head speed, initial speed of the ball, striking angle and spin amount, trajectory and flight distance, and then integrating natural conditions such as wind speed, air temperature, air pressure and humidity for data analysis and evaluation, and comprehensively analyzing the reasons for the formation of measurement results, in order to measure the performance of clubs and balls. Since its establishment, in addition to testing for professional players, it is also open to ordinary golf enthusiasts, and the data of players when they try to play are analyzed and summarized and applied to the research and development of new products, so as to better serve the Chinese market, meet and respond to market demand faster, and develop the Chinese golf market.
