Founded in Rome in 1945, Kering (China) Management Co., Ltd., Brioni, is an Italian luxury tailoring brand and a dress standard for entertainment/political and business people at home and abroad

Founded in 1945, Brioni combines Savile Row's cutting, sewing techniques with inspiration from the Mediterranean. From the '50s onwards, Brioni suits attracted many big Hollywood stars such as Clark Gable, Gary Cooper, John Wayne, and Kirk Douglas.

Brioni has always emphasized that his clothes are truly tailor-made, rather than custom-made, because in addition to personal shape and taste, more attention is paid to the client's career, personal details and other subtle needs. At Brioni, customers can choose from more than 5,000 different fabrics, with a large number of different styles of stash pockets, unique fancy buttonholes and a lifetime of service that sets Brioni apart in the industry.

Usually it takes two months and a minimum of 185 processes to customize a Brioni suit, Brioni has successfully captured former United Nations Secretary-General Kofi Annan, New York real estate tycoon Donald Brown, and has successfully captured former United Nations Secretary-General Kofi Annan and New York real estate tycoon Donald Brown. The hearts of 25,000 customers, including Donald Trump and his predecessor 007 Pierce Brosnan and current 007 Daniel Craig. Brioni launches 200 suits in different sizes and styles every season, and each customer customizes 2-3 suits each season, including a Middle Eastern sultan who ordered 100 Brioni suits in a month!

Brioni's ready-to-wear garments range from $4,200 to $7,500, and men's made-to-order clothing costs around 80,000 RMB. If you're interested, Brioni's ready-to-wear suits can be found at COSTUME UOMO stores in Lane Crawford in Hong Kong and Xintiandi in Shanghai.

The Luxury Institute of New York named Brioni the "Most Prestigious Top Men's Fashion Brand" in the United States in 2011.

History

In Rome, in 1945, Nazareno Fonticoli and Gaetano Savini co-founded Brioni

In 1952, Brioni hosted the first ever menswear show at the Palazzo Pitti in Florence

In 1959, the Brioni Roman Style production site was founded, introducing a new concept of haute couture or haute couture ready-to-wear

Since 1985, the Brioni School of Tailoring and Sewing has trained generations of professionals in the professional field

In 2012, Brendan Mullane was appointed Creative Director of Brioni

In 2015-16, the Fall/Winter collection marks a new beginning for the company's 70th anniversary