Founded in 1991, it is a well-known casual men's wear brand from Hong Kong, a comprehensive enterprise dedicated to the production and operation of clothing and textile products with British culture and Parker culture as the main body
Since its establishment, Hong Kong Edunburgh International Investment Group (EIG Group) has always adhered to a stable business philosophy, with clothing and textiles as the core, and radiating real estate, finance, trade, investment and many other fields. EIG Group has always been committed to the long-term development of China's fashion industry, establishing industry value and realizing due social value in line with the tenet of "being an honest person, innovating things, and creating a harmonious future". After more than 20 years of hard work, EIG Group has cultivated a strong R&D team and a huge marketing network in China, as well as many cross-industry industrial chains.
Based in China and focusing on the world, EIG Group actively promotes the development of China's fashion industry. In 1991, Attenborough International Investment Group began to explore the Chinese mainland market with clothing, and successively established "Edunborough (China) Co., Ltd." and "Edinga Co., Ltd." in mainland China to further expand the retail market of Edenbo, Crisis and Edenstega.
Its flagship brand Edenbo adheres to the British style, emphasizes the inheritance and innovation of British culture, allows fashion to communicate simultaneously in China and the world, and creates a more humanized new terminal experience through the construction of brand terminals, and promotes a more fashionable and humanized lifestyle. Edenbo's mission is to become a fashionable, complete and selective brand dress consultant in the hearts of Chinese consumers, so as to enhance the value of Chinese men's lives.
Today, Edenbo not only has set up product design centers in London, Hong Kong, Shanghai, Fujian and other four major fashion positions at home and abroad, but also has Attenborough 1991, Attenborough New Classics, Attenborough British Upstart, Attenborough Shoes, Attenborough Leather, and even the future Attenborough children's clothing and home textiles A number of brand product lines, and has always been developing towards the goal of a diversified and international fashion industry kingdom.
For a long time, EIG Group has maintained its commitment to society in various forms, integrating charity into every vein of the company. In 2014, EIG Group became a "caring enterprise" of China Hope Project. In 2006, EIG Group invested heavily in the establishment of the "Attenborough Entrepreneurship Fund" to actively encourage, help and create more people to realize their dreams of entrepreneurship. In 2008, EIG Group expanded its focus to high-end sports that were still unpopular, and formed a strategic partnership with the Chinese sailing and windsurfing team preparing for the Beijing Olympics to fully support Chinese athletes to sprint for the Olympic Games......
In the future, EIG Group will continue to increase investment in Chinese mainland with an advanced international vision, adhering to the continuous development of business concepts, comprehensively promoting the improvement and use of Shishi New Attenborough Industrial Park and Edunburgh Xiamen Marketing Headquarters Building, building Attenborough China Base with a new image of internationalization, modernization and standardization, and continuing to deepen corporate culture and brand culture, strengthen the psychological cognition and cultural impression of the brand in the hearts of consumers, and promote the Group's business development to achieve leapfrog improvement.
