Jinjiang Jinwei Sporting Goods Co., Ltd., Caslon was founded in 1992, is committed to creating a fashionable/innocent/lively/cute/brave brand personality, with the production of a series of children's shoes, children's clothing as the leading products of well-known enterprises
Jinjiang Jinwei Sporting Goods Co., Ltd. was founded in 1992, with the production of "Casillon" brand series of children's shoes and children's clothing as the leading products. After 20 years of precipitation, it has grown into a modern professional children's footwear and clothing brand enterprise integrating R&D, production and sales.
The company now has more than 2,000 employees, 6 standardized assembly lines, 40,000 square meters of industrial plants, as well as a high-tech and sophisticated office environment and an elegant and warm staff accommodation environment. Over the past 20 years, Cassilon has always adhered to the business philosophy of "quality as the root, integrity-based, customer first", always paid attention to the development trend of the children's products market, actively absorbed foreign modern operating process experience, used advanced technology, first-class equipment and scientific management, to provide customers with high-quality products and perfect after-sales service, which is deeply loved by consumers.
History carries accumulation, and brilliance casts the future. Cassilon has successively won many honors such as "People's Reassuring Brand", "Quality Trustworthy Product", "2012 3.15 Consumer Trustworthy Brand" and so on. At the same time, it has established strategic partnerships with "China Leather and Footwear Industry Research Institute", "Quanzhou Huaguang University" and "School of Physics of Xiamen University", and joined hands with CCTV Children's Channel, Hunan Golden Eagle Cartoon Satellite TV and Zhejiang Satellite TV and other popular channels to set off a new storm of brand communication. Cassilon reviewed the situation, implemented a market-centric, brand-oriented marketing strategy, carried out a full range of brand strategy promotion, established a strong terminal sales network in the country, and occupied the highest point of brand marketing.
Looking forward to the future, the "Casilon" brand is like a rising star, committed to China's children's products industry, creating a healthier and more comfortable series of shoes and clothing for the majority of children, and is determined to create "China's children's shoes and accessories NO.1".
