A well-known children's shoe brand, founded in 1989, a famous trademark in Fujian Province, a famous brand in Fujian, positioning British campus equipment, and a modern enterprise dedicated to providing shoes, clothing and accessories for teenagers and children
Founded in 1989, the Cambridge brand is positioned as British campus equipment, and has long been committed to providing high-quality shoes, clothing, accessories and other products for teenagers and children. Cambridge, which is positioned by campus cultural differences, highlights the precipitation of culture and the glory of identity from the strong campus background or the classic campus design elements with a strong visual identity, and sets off a wave of youth British campus clothing culture led by Cambridge.
In terms of products, Cambridge carries forward the "craftsman spirit" tirelessly pursues product quality, and at the same time cooperates with the General Administration of Sports of the People's Republic of China to establish the first "China Campus Sports Product R&D Base" in China.
In terms of brand communication, Cambridge has joined hands with popular channels such as CCTV Children's Channel, Golden Eagle Cartoon, and Jiajia Cartoon to set off a new storm of brand communication; At the same time, it has successively joined hands with Huo Siyan, Ye Yiqian and Pan Yang as brand image spokespersons to launch the brand height strategy. In 2013, the Cambridge brand was ready to attack, launched a national brand adjustment and upgrading, and implemented a number of measures to promote the upgrading and promotion of brand culture. In 2015, Cambridge deepened its cooperation with CCTV Children's Channel, made a strong attack, and spent 10 million yuan to sponsor CCTV's 2015 masterpiece - the country's first children's musical growth reality show "Waiting for You to Grow Up", which became a major milestone in Cambridge's brand communication! In 2016, the Cambridge brand once again invested in the title sponsorship of the growth travel documentary program - "Travel Before You Grow Up", the program's "Star TV + Provincial Children's Channel Network Platform" has a wide coverage and accurate target audience communication model, which will surely help Cambridge occupy the highest point of brand promotion.
After nearly 30 years of development, the Cambridge brand has gone through different stages of development from scratch, from small to large, and has won many honors such as "China's Outstanding Youth Campus Sports Brand", "China's Campus Product R&D Base", "China's Most Valuable Investment Brand", "China's Most Popular Children's Footwear and Apparel Brand", "National Quality Inspection Stable and Qualified Products" and many other honors, with sales outlets covering more than 1,000 large, medium and small cities in more than 30 provincial-level administrative regions such as Guangdong, Hunan, Sichuan, Jiangxi, and Guangxi.
On the road of brand growth, Cambridge examines itself, abandons the model of single output of shoes and apparel products to consumers, but recognizes the mission in the process of brand building, advocates new ways of education, puts forward new thinking about education, and puts forward the brand concept positioning of "youth clothing that understands education", as well as the brand proposition of "accompanying growth". Cambridge always believes that a good children's brand will create and lead the vane of children's dressing, accompany and grow with it.
