Bestseller Group, SELECTED, a business casual clothing brand designed for fashionable men, meets the different needs of business or leisure with cutting-edge design and exquisite tailoring, and is a large and famous fashion group in Europe

SELECTEDMen是Europe著名时装集团BESTSELLER继ONLY, JACK & JONES, VERO MODA 之后推向中国的又一成功Men品牌，是专为时尚男士设计的商务休闲系列。其设计理念是为顾客提供一个全能衣橱，让他们轻松打造出能应对各种场合的百变形象。SELECTEDMen意味着高尚的品质和无限的可能，体现自信男士的穿着风格：设计简洁但不失时尚品味，注重专业剪裁，强调细节设计。在米兰、伦敦、东京、纽约…每一个大都会的街头都能感受到他带来的最新流行趋势和时尚风潮。

SELECTED will use unique and excellent fabric quality, colors and details in line with international trends, so that high-quality men can easily cruise between business and fashion.

BESTSELLER IS ONE OF THE LARGEST FASHION GROUPS IN EUROPE, CREATED BY PRIVATE INDIVIDUALS AND FOUNDED IN 1975. At present, the business has covered 29 countries around the world, and more than 12,000 employees work for BESTSELLER, engaged in fashion design, development, retail and brand promotion. Ayazhi Fashion is a wholly-owned subsidiary of Denmark BESTSELLER in China, which entered China in 1996.

Bestseller was founded in Denmark in 1975 by Troels Holch Povlsen.

Bestseller设计和销售适合都市女性、男性、儿童 及青少年的流行时装和饰品，旗下拥有VERO MODA, ONLY, VILA, Object, JACK & JONES, selected, tdk, PIECES, EXIT, Name It/Newborn, PH Industries 和 phink industries 等十五个品牌，在全世界27个国家设有1600多家直营店，目前有员工12，000人分布在29个国家的35个分支机构；另有近7000家加盟代理店在经营Bestseller品牌。

Bestseller does not have its own processing plant, they work closely with selected suppliers, which are mainly located in Europe and Asia; At the same time, Bestseller has more than 50 designers to track clothing style design and fashion trends.

在中国，公司主要经营ONLY、Jack & Jones 和Vero Moda三个品牌，2008年，selected也进入中国，中国公司经营四个品牌。从1996年进入中国，公司成长迅速，目前已拥有近400家直营店和300多家代理店。