Founded in 1991, a well-known casual men's wear brand, it is a modern enterprise that is positioned as an urban fashion man aged 30-35, and is a modern enterprise integrating R&D, design, production and chain operation of fashionable and casual men's wear

Founded in 1991, Sideya (China) Co., Ltd. is a retail-oriented, creative and imaginative fashion brand company.

As a pioneer brand of China's Chaoya life creativity, STAVA adheres to the business philosophy of "creating and enjoying a fashionable and elegant lifestyle", and constantly creates and shares the aesthetics of Chaoya life, so that urban fashion men can easily enjoy their fashion attitude and fun.

As the brand philosophy of STAVA, the Western fashion concept that originates from the heart and overflows with the Chinese fashion culture of Chaoya men's clothing is integrated, conveys its own business wisdom and self-reflection, and embodies the brand mind of "only by widely spreading tens of millions of rooms and a large number of elegant people in the world can I be happy".

Customer segmentation

STAVA's target customer group is urban fashion men with 30-35 years old as the core. They advocate the concept of exquisite and elegant life, practice the philosophy of introverted and simple life, and pursue a fashionable and elegant dress style.

They have an innate sensitivity to fashion trends and elegant aesthetics, and they enjoy their fashion attitude in a balance of elegance and handsome personality.

Style Orientation

Focusing on the positioning of STAVA's target customer group, the products are subdivided into urban series and red diamond series. On the basis of the main style of "exquisite and elegant", the two series are respectively positioned as "fashionable and elegant" and "restrained and elegant", which can easily meet the dressing needs of urban fashion men on different occasions.