Founded in 1947, Shanghai Cardile Crocodile Clothing Co., Ltd. is an internationally renowned brand originating from Singapore, a professional fashion clothing manufacturer, and a reputable casual men's wear brand

The CARTELO brand was launched in Singapore in 1947 by Dr. Tan Hin Jin, Executive Chairman of Singapore Crocodile International Agency (Pvt) Ltd.; After occupying the international markets in Singapore, Malaysia, Thailand, Indonesia, Japan, South Korea, India, Pakistan, Bangladesh, Shanghai, Nepal, Myanmar, Brunei and other international markets, Cadile crocodile brand products successfully opened the first Cadile crocodile store in Shanghai in 1993, and opened the official flagship store on Taobao at the end of 2013 and invested in the establishment of Shanghai Oriental Crocodile Clothing Co., Ltd. in that year. In just a few years, the annual sales have exceeded 300 million yuan, with more than 500 stores and stores in various cities across the country, and the production and sales are among the top 200 enterprises in Shanghai.

In 1993, Cartelo entered Chinese mainland and established Shanghai Oriental Crocodile Apparel Co., Ltd., a wholly foreign-owned enterprise in Singapore, which is authorized by (Singapore) Crocodile International Pte Ltd to produce and sell Cartilo brand clothing and its series products in Chinese mainland

As of the beginning of 2011, the Cartelo brand has set up more than 2,000 stores of various types in the country, due to the popularity of the Cartelo brand and the recognition of the society, it has won the top ten best-selling brands in the national market issued by the National Bureau of Statistics for many years.

Chen Xianjin has been committed to the development of the crocodile brand, after a period of time, he found that in some countries and regions, people use regional marks for his brand products and French LACOSTE products, that is, Singapore crocodile and French crocodile to distinguish, but he feels that a successful brand should be the world, is the guide of fashion He feels that his crocodile brand is not only the perfect image of successful people, but also should be injected with young and fashionable vitality in the 50s of the last century, Cars and telephones have not yet become popular in all aspects of people's lives, but after overwhelming media publicity, they have become the two things that young people like and desire to own, and they are the representatives of the trend of that era.

Although the English word CARTELO is apocryphal, like coca-cola, the Cartelo crocodile brand has become synonymous with the value that the crocodile brand has been striving for for many years.

Although cars and telephones are common today, nearly half a century of meticulous construction has created a unique connotation of this brand, and its products are sold in more than 30 countries and regions such as South Korea, China, Singapore, Malaysia, Sarawak, Brunei, Indonesia, India, Pakistan, Thailand, Hong Kong, Taiwan and the Middle East.