Jiangsu Bosideng Garment Development Co., Ltd., Bosideng Men's Wear, a well-known brand of men's wear, a benchmark brand of Bosideng Group's four-season extension, is positioned at middle-class urban elite men aged 30-40, and is committed to providing clothing suitable for daily business/business trip/leisure and vacation occasions
Bosideng Menswear is a benchmark brand of Bosideng Group's "Four Seasons" extension, which has taken off rapidly in the fiercely competitive menswear market since its launch, and has become a "dark horse" in China's menswear industry, with a nationwide sales network.
Over the years, Bosideng Menswear has been insightful, exploring and satisfying consumer needs. According to the changes in market demand, Bosideng Menswear is precisely positioned as "business travel fashion lifestyle men's wear", targeting the target consumer group of middle-class urban elite men aged 30-40, with the brand concept of "enjoying business travel and light life", and the product style has become more simple and classic. And cooperate with a number of internationally renowned consulting, design and public relations companies to make the brand image more tasteful, fashionable and international, and shape the new fashion of Chinese men's wear.
In order to meet the needs of consumers for daily business, business trips, leisure vacations and other occasions, Bosideng's "Business Travel Fashion Life Men's Wear" strives to integrate practical and functional travel fashion elements into the original business casual clothing design, and integrates a free, simple, comfortable, natural and energetic style into men's wear, so that they can enjoy a "light life" in business series, business travel series and fashion series.
At the same time, adhering to the consistent "Seiko Way", Bosideng Menswear redefines the value proposition of "excellent quality", integrates international trends in brand image, product design and terminal image, brings Chinese consumers more international vision of menswear and fashion information, and provides consumers with higher quality and more cost-effective fashion products.
As a leading brand in the industry, Bosideng took the lead in entering the European market with its own brand and opened the first flagship store of Bosideng's menswear series, opening up a precedent for the internationalization of local apparel brands. With high-end brand image, high-quality products, and large-scale retail terminals, we have explored the way for Chinese brands to expand overseas, setting a model for more Chinese clothing brands to enter the international market.
In the future, Bosideng Menswear will be based on domestic and international perspectives, continue to reform and innovate, and continue to experience internal skills in the new consumption situation, so as to achieve brand value remodeling.
