A well-known men's clothing brand, in 1995, Henan famous trademark, Henan famous brand products, a large-scale clothing enterprise integrating product development, production and sales
Zhengzhou Dusen Garment Co., Ltd., founded in January 2000, is a large-scale garment enterprise integrating product development, production and sales, its predecessor was registered in 1995 as Henan Xinmi Supermarket Garment Factory. After more than ten years of rapid development, Dusen has become a new star in China's garment industry, rising with an unstoppable momentum, standing in the Central Plains and radiating the world.
In line with the rapid development of the company, in order to achieve large-scale and professional operation, the company has invested heavily in the construction of Dusen New Industry covering an area of nearly 50 acres in the Textile Industrial Park of Zhongyuan District, Zhengzhou. The foundation stone of the new industrial park was laid in March 2007, and the first phase of the project was completed and put into operation in December 2009. The total construction area of the new industrial park is 24,800 square meters. Among them, the construction area of the production workshop is 15,000 square meters, and the annual production capacity is 5 million pieces of clothing, which will produce good economic and social benefits after all are completed.
The development of Dusen company is changing with each passing day, from the original single product operation to today's serial operation, from the original wholesale operation to today's brand chain operation, from the original product management to the current brand operation...... has gone through an extraordinary road. Nowadays, Dusen's terminal stores are all over the Central Plains, and at the same time, agency channels and direct branches have been established in various provinces across the country.
From the beginning of its establishment, Dusen has attached great importance to brand management and product research and development. In July 2003, the company introduced the CIS corporate image recognition system, and in July 2004, Dusen passed the national ISO9000-2000 certification. Dusen regards the brand as the wings of the company's take-off, the product as the cornerstone of the company's development, and the management as the driving force of the enterprise. Through the unremitting efforts of the people of Transition, Dusen has won a series of awards such as "Henan Inspection-free Products", "Henan Famous Brand Products", "Henan Famous Trademarks", and Mr. Hou Jianchao, chairman of the board, has also been rated as "Star Entrepreneur of Henan Province".
In order to promote the development of Central Plains men's wear, realize the strategic upgrade of the Dusen brand and the grand goal of going to the whole country, in December 2005, the company spent a huge amount of money to hire the international action superstar Donnie Yen as the brand spokesperson. An industrial force that has been deposited for nearly 20 years has finally been ignited, and the trend of leading Chinese men's wear has been triggered, and Dusen has realized the operation concept of "industrial upgrading, brand upgrading, marketing upgrading, and image upgrading".
In 2010, Dusen people continued to inherit the theme of "relaxation, step by step for win", launched a new brand positioning and market positioning, with the strategic goal of product development serialization, store image unification, terminal management standardization, sales service specialization, and company development diversification, and made unremitting efforts for the early arrival of "China Famous Brand Products", "Well-known Protection" and "National Exemption for Product Quality" that have been declared!
Based on the present, look forward to the future. With the enterprise spirit of "unity, pragmatism, perseverance and dedication", Dusen people are showing infinite charm and a new page for those who love him!
