Rouse Group Co., Ltd., a well-known shirt brand, Zhejiang famous brand, has formed an industrial chain of coordinated development of men's wear/casual wear/high fashion, and is a large-scale enterprise integrating series of clothing design/development/production/sales and foreign trade exports
Louse Group is a modern joint-stock private enterprise with a large scale and influence in the domestic garment industry, with 16 subsidiaries in clothing, real estate, energy, import and export trade, science and technology, etc. Zhejiang Rouse Co., Ltd., which integrates the design, development, production, sales and export of a series of garments, has been among the top 100 garment enterprises in the country in terms of sales, profits and taxes for consecutive years, and in 2006 the Rouse brand won the title of well-known protection, and the Rouse shirt continued to win the title of China's famous brand products in 2007, and the national sales volume and market share ranked among the top two in the country year after year. The "Rouse" series of clothing is sold all over the country and radiates overseas, with a good corporate image and excellent brand reputation.
In 2005, the group company built a Lodz industrial park covering an area of nearly 400 acres. The park is a modern fashion industrial park integrating garment R&D, design, production, import and export trade, automobile trade, and electronic and electrical manufacturing industries. Among them, apparel manufacturing has become the largest garment processing base in Asia. The goal is to form an industrial chain of coordinated development of men's wear, casual wear and high-end fashion in the park by 2015; Strive to be selected as a domestic famous brand and a well-known protection brand; The annual sales of the park reached 5 billion yuan, the total profits and taxes reached 520 million yuan, and the number of industrial workers reached 12,000, including nearly 1,000 professional and technical personnel and more than 80 senior professionals.
The group adheres to the development concept of "people-oriented", and has formed a high-quality design, management and technical team by employing international standard design masters to take charge of the clothing design center, and continuously introducing first-class series of clothing pattern makers and craftsmen, as well as domestic and foreign trade management talents.
The group adheres to the production concept of "science and technology leading" and has excellent production equipment. Invest in the introduction of advanced equipment from Germany, Italy and Japan, and organize into a high-end suit and various clothing production lines with excellent performance. By 2008, the Lodz Industrial Park had an annual output of 8 million shirts, 800,000 suits and 16 million other garments. Strictly implement the ISO9001:2000 quality management system to ensure the first-class quality of products.
The group created the sales model of "three-dimensional marketing" and established four major sales companies: Ningbo Luoz Weixu Garment Co., Ltd., Ningbo Rouse Haojie Garment Co., Ltd., Ningbo Rouse Huayu Garment Co., Ltd., and Ningbo Roz Jixing Garment Co., Ltd. It is a designated manufacturer of uniforms such as the Ministry of Public Security, the Ministry of Justice, and the Ministry of Justice, Aviation and other uniform production enterprises.
The group adheres to the direction of brand management, and has successfully created the status of the first Chinese famous brand of "Rouse", and has successively won the title of "well-known protection" and "the most competitive brand in the market" of the Ministry of Commerce. At the same time, the group also owns a series of brands such as "ROUSE" business casual wear brand imported from France, and "Paul Harbour BALHARBOR", an athleisure clothing brand jointly operated by Japan.
Rouse Group has always adhered to the development idea of "five combinations", namely: the combination of brand and multi-brand, the combination of domestic market and international market, the combination of traditional industry and high-tech, the combination of industrial management and capital management, and the combination of self-management and cooperative management. And unswervingly take the road of entrepreneurship, innovation and scientific development, and actively create "creative Lodz, brand Lodz, harmonious Lodz, international Lodz". It has always served the society in the spirit of "integrity Lodz, civilized Lodz, and responsible Lodz".
The goal is to pursue the goal of "Creative Rouse, Fashion China, Century Brand, Centennial Rouse". In the new century, we will continue to forge ahead, be brave in innovation, and march towards a higher goal in the tide of global economic integration!
