Lutai Textile Co., Ltd., Lutai. Griffin LT.GRFF, a well-known shirt brand, a famous trademark in Shandong Province, a famous brand in Shandong Province, a manufacturer of high-grade yarn-dyed fabrics and a brand shirt manufacturer with a large output in the world
In 1995, Lutai officially acted as the agent for the production and operation rights of the "AD" (Alain Delon) brand in Chinese mainland. In the same year, Luthai determined its own brand "LT. GRFF" (Ruthai. Griffin), which is applied to shirt products. Luthai has implemented the development strategy of "using international brands to drive independent brands".
In 1997, "LT. GRFF" trademark was successfully registered and has been used in a variety of products such as shirts, yarn-dyed fabrics, yarns, and suits.
From 1995 to 1998, "LT. GRFF" clothing series has won the gold medal of the International Famous Brand Clothing Expo for many times;
In 1999, "LT. GRFF" clothing won the "Triple Crown" award issued by China Apparel Association; In the same year, the trademark "Griffin" was successfully registered in Japan.
In 2000, Luthai and the American Kurut. Beijing Sichuang Apparel Co., Ltd., a joint venture established by Bilder and other six parties, was established, introducing the American "ARROW" (Wrigley) brand and becoming the only agent in Chinese mainland.
In 2001, "LT. GRFF" trademark was rated as "Shandong Famous Trademark"; In 2003, "LT. GRFF" yarn-dyed fabrics and shirts were rated as "Shandong Famous Brand" products.
September 2004, "LT. GRFF" shirt was recognized as "China Famous Brand" product by the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China and the National Famous Promotion Committee, which made Zibo City's "China Famous Brand" achieve a breakthrough of zero. Immediately, Luthai established the "China Famous Brand Promotion Center" to further accelerate the "LT. GRFF" branding process.
In 2005, "LT. GRFF "yarn-dyed fabric" won the "China Famous Brand" product; The shirt won the "Excellent Quality" award of the National Clothing Inspection; “LT. GRFF" brand was awarded the "Top Ten Brand Culture of Chinese Textile" by China Textile Association; And won the "2005-2006 Ministry of Commerce Key Cultivation and Development of Export Famous Brand". In December, "LT. GRFF" products participated in the "China Export Famous Brand Goods Exhibition in the United States" and achieved good results in the New York Exhibition in the United States.
In 2006, "LT. GRFF "high-count and high-density cotton grey fabric" won the "China Famous Brand" product; 100 cotton yarn-dyed fabrics won the "National Export Commodity Exemption" certification. In the same year, "LT. GRFF" shirts established as a brand distributor in Canada. In the "2005-2006 China Apparel Brand Annual Award" activity, "LT. GRFF" brand was nominated for the Quality Award.
In 2007, "LT. GRFF "combed yarn" won the "China Famous Brand" product; “LT. GRFF shirt successfully carried out the re-evaluation of "China Famous Brand", and won the "Excellent Product" award of national clothing inspection. In the "2006-2007 China Apparel Brand of the Year Award" activity, "LT. GRFF" brand was nominated for the Quality Award. In September, "LT. GRFF" brand officially entrusted Beijing Sichuang Garment Co., Ltd. to carry out comprehensive market operation.
In 2008, "LT. GRFF" trademark was recognized as "well-known protection" and successfully registered in Canada. “LT. GRFF" brand won the "2007-2008 China Clothing Brand of the Year Award" shortlisted brand.
IN 2009, LUTHAI COMPANY SET FOOT IN THE FIELD OF E-COMMERCE, ESTABLISHED THE "LUTHAI ONLINE" WEBSITE, AND LAUNCHED THE MARKETING OF BRAND PRODUCTS SUCH AS "BESSSHIRT" AND "NEPTUNE". “LT. GRFF shirt won the "Excellent Product" award of national clothing inspection for the third time, and Lutai was rated as "Advanced Unit of Quality Management" and "Top 100 Leading Brands in Shandong in New China in 60 Years". Chairman Liu Shizhen of Lutai was awarded the title of "2009 China Trademark Strategic Innovation Leader".
Since 2009, the trademark of Luthai fabric products has changed from "LT. GRFF" was replaced with the trademark "LUTHAI", so that the "LUTHAI" brand has a direct influence in the international market. At the same time, it will gradually move from the export fabric brand to the export terminal product shirt, further expand the export influence of the shirt brand, and expand and strengthen the influence of its own brand in the international market.
In 2010, Luthai Company won the "2010 China Textile Brand Cultural Innovation Award", "China Quality Outstanding Brand Award" and "2010 China (Shandong) Garment Brand Annual Award - Innovation Award". "Baijiesi" was awarded the "2009 Most Trusted Consumer Brand in Shandong" in the "2009 Most Respected Shandong Corporate Citizen and the Most Trusted Consumer Brand by Netizens" held by Dazhong Newspaper Group and Dazhong.com.
By the end of 2010, "LT. The layout of GRFF brand flagship stores in Shanghai and other core cities has been basically completed, and more than 30 unique direct-operated stores have been opened in first-tier cities such as Beijing and Shanghai across the country. "ARROW" opened 300 directly operated stores nationwide; "CAVAD" (Cavad), operated by Lufeng Sunshine Clothing, has opened more than 20 directly-operated stores; At the same time, "Lutai Online" has opened more than 20 online sales channels on Taobao and Dangdang. At present, Lutai Company has obtained 48 domestic registered trademark certificates, and 10 registered trademark certificates in Hong Kong, Macau, Canada, Japan, etc.
Now Luthai has gradually embarked on the road of multi-brand development, and the mutual competition and development between multiple brands will inject new vitality and vitality into the vigorous development of Luthai's cause. World-class, 100-year-old Lutai!
