Youngor Group Co., Ltd., founded in 1979, is a symbol brand in the domestic suit industry, focusing on formal wear on important occasions, with a natural, natural, simple and personalized design style, forming a textile and garment vertical industry chain based on brand clothing
Youngor Group, founded in 1979. It is a large-scale multinational group with brand clothing as its main business, involved in real estate development and financial investment, with nearly 50,000 employees at home and abroad. Its company limited by shares is a listed company. In 2014, the group achieved sales revenue of 59 billion yuan, profit of 3.935 billion yuan (a year-on-year increase of 30%), and tax revenue of 2.8 billion yuan. Ranked 221st among the top 500 Chinese enterprises in 2014 and 30th among the top 500 private enterprises in China.
Brand is the dream that YOUNGOR has always adhered to and chased. In 1986, the first independent brand "Beilun Port" was created; In 1991, the core brand "YOUNGOR" was created, which means "younger", which not only embodies the evergreen brand, but also fits the corporate history of the predecessor "Youth Garment Factory"; In 2007, Hart Schaffner Marx, the flagship American menswear brand with a history of 120 years, was introduced and obtained the right to operate in Chinese mainland, Hong Kong and Macau; In 2008, the young fashion brand GY was created; In 2009, it successively created the fashion custom brand MAYOR and the natural original brand HANP (hemp family), and since then formed a brand camp with YOUNGOR as the core. In 2014, among the 500 most valuable brands in China released by the World Brand Laboratory, Youngor ranked 117th with a brand value of 17.422 billion yuan, ranking 6th in the textile and garment industry.
In terms of brand operation, YOUNGOR has unique ingenuity. Since 1995, it has specialized in the field of ready-to-wear no-iron for nearly 20 years, the first in China, introduced international advanced no-iron technology, combined traditional industries with modern technology, and established its own no-iron R&D system, especially the upgrading of series of no-iron shirts (HP shirts→VP shirts→ DP shirts) and the innovation of all-category ready-to-wear (suits, pants, T-shirts, jackets, etc.) without ironing, which is unique and leads the trend of men's clothing; In 2003, it invested heavily to build the industry's first textile and garment vertical industry chain, covering cotton planting, spinning and weaving, garment design, manufacturing and processing and retail terminal construction, controlling every link and carving and grinding every garment with ingenuity.
Since 2012, YOUNGOR has set out to build a high-quality membership club for Chinese men's wear brands, gathering nearly 10 million consumers and 1.3 million loyal members. In 2014, Longma Club was newly upgraded, including its four major brand members of YOUNGOR, GY, HSM and HANP to "Youngor Longma Hui", with mutual rights and interests, value-added services, and a unique "Hui Public Welfare" project, leading members to participate in micro-public welfare projects in the fields of environmental protection, family, education, etc., advocating brands and audiences to pursue quality of life and positive image.
Since 2015, YOUNGOR will take big members as the entry point, link members, shareholders and potential fans, make full use of big data means to collect member information in 360°, form a closed loop with big members as the core, and carry out omni-channel marketing. At that time, online micro-malls, e-commerce websites, social media, mobile phone terminals, mobile social networks, APP and other platforms will be synchronized with offline Youngor stores, cross-platform, cross-channel, cross-regional to achieve seamless linkage of online and offline marketing models, and provide members with more personalized value-added services with more accurate differentiated marketing and cross-border cross-industry alliances. The first batch of pilots was implemented in the two major cities of Ningbo and Shanghai.
