Founded in 1985, it is one of the top ten brands of shirts, a famous trademark in Zhejiang Province, a listed company, and a modern enterprise dedicated to the promotion of men's business series clothing, integrating clothing research and development, design, manufacturing and sales
Founded in 1985, BUSEN HOMME, BUSEN SELECTION, BUSEN UNIFORM BUSEN UNIFORM three standard series design, production and sales, was successfully listed on the China A-share market in April 2011 (stock code 002569). Busen men's wear, with the brand attitude of "living a man's style", stimulates men's pursuit of self-excellence, and has won the pursuit and resonance of many men.
Carefully studying the individual needs of consumers, Busen men's wear takes the HOMME series as the core, subdivides the positioning, extends the SELECTION series and the UNIFORM series, as well as the casual fashion sub-brand BSG, several series of brands perfectly interpret the clothing needs of men of all walks of life.
BUSEN HOMME series: Positioned in business formal wear, business casual wear, the combination of traditional garment craftsmanship and the trend of the times, integrating "real, exquisite" and "energetic, enterprising" and other design styles, with fashion beauty and comfortable texture as a strong carrier, to achieve "decent" and "stylish" high-quality compatibility, the modern man's dedication, responsibility, values, etc. are highly unified, tailored for 30~50-year-old urban successful men, and perfectly interpret the style of modern urban men.
BUSEN SELECTION series: Positioned at 35~45 years old tasteful and stylish gentleman men, it integrates classic craftsmanship with modern fashion to create a delicate, flawless, elegant and retro brand concept. For a long time, BUSEN SELECTION adheres to the style of "exquisite elegance, simple and comfortable", with exquisite fabrics, meticulous tailoring, excellent craftsmanship and the extremely high quality it carries, it shows the elegant and calm attitude of 35~45-year-old men, and has won the love of many successful men in the city.
BUSEN UNIFORM series: an exclusive business customization series for enterprises, institutions and social groups, combining the spirit of fashionable wear and modern uniforms, bringing high-quality curves and tailoring, and interpreting distinctive lines. The popular trend and casual collocation have created a unique temperament style and noble quality style, highlighting the core theme of the UNIFORM series. The international style of high-end customization undoubtedly does not show the taste, wisdom, fashion, and innovative attitude of the modern urban workplace elite.
BSG Fashion: Positioned as "urban leisure and social", with "subversion" and "innovation" as the core values of the brand. As an advocate of urban fashion and social lifestyle, BSG combines popular concepts with social occasions, and independently designs three product series: stylish leisure, workplace social, and cutting-edge designers. Integrating functional and fashion elements, the simple European mix and match style provides the most frequently worn, the most fashionable and the most freely matched fashionable casual shoes and clothing for urban youth, so as to show the independent and independent spirit of urban new youth.
The establishment of the "Chinese Men's Body Research Center" to deepen the study of Chinese men's body shape, from the fit of the size, to the psychological appeal of dressing, with exquisite and superior natural texture, independent and innovative style design, excellent and exquisite garment technology, to create a "decent" and "stylish" Chinese men's clothing new style.
Since 2013, Busen men's wear has strategically launched a new brand attitude - "living a man's style", and joined hands with first-line superstar Huang Xiaoming to launch a new brand image strategy. Interpret the man's style with the Busen brand, interpret the fashion energy with classic aesthetics, and lead Chinese men's wear to a new era of "excellent type".
