Founded in 1933 in France, Lacoste, a world-famous fashion clothing brand, famous for its iconic polo shirts, and a diversified multinational enterprise, Mengtian Garment (Shanghai) Co., Ltd
In 1923, Lacoste's founder, world tennis player Rene Lacoste, was representing France in the Davis Cup in Boston. Lacoste made a bet with his captain that if he won the match, he would give him a crocodile suitcase. Although Lacoste didn't win a suitcase, he was as brave as a crocodile in the race, earning him the nickname "Le crocodile". When he returned to France, a friend of Lacoste made a crocodile for him and attached it to his jacket, creating a popular logo.
LACOSTE clothing covers men's, women's and children's collections, with practical and on-trend collections. With exquisite fabric selection, changeable color matching, and rich styles, it shows the charm of youthful vitality and fashion, and at the same time fully reflects your identity and status. In terms of style, LACOSTE has launched a variety of themes and collections. It includes a five-themed club collection and athleisure collection, as well as a sports collection and a center collection. This gives LACOSTE a new vitality and will bring together all fashion-conscious people. In terms of design, it follows the policy of relaxation and youthfulness, and pays more attention to the details of the shoulders, collar and cuffs, bringing a strong youthful atmosphere. Today, the French crocodile brand, which has been fascinated by people all over the world for more than half a century, still retains its youthful and fashionable personality and still attracts countless confident and well-dressed people.
Since its launch in 1933, LACOSTE has grown rapidly from knitwear to a wide range of products – sportswear, sneakers, leather goods, watches, eyewear, and of course, fragrances. In 1968, LACOSTE launched the first bottle of Lacoste Pour Homme, and since then, along with its new members, Booster, Junior, Lacoste 2000 and Lacoste for Women, it has been loved by young people and sports enthusiasts alike.
