MERRELL, founded in 1981, started with the technology of manufacturing cowboy boots, the top technology outdoor brand in the United States, the international professional outdoor and sports and leisure shoes brand, China agent: New Belle Shoes (Shenzhen) Co., Ltd
Merrell, the top technology outdoor brand in the United States, was founded in 1981 by Randy Merrell, who loves mountaineering, with the technology of manufacturing cowboy boots, which stems from the deep understanding of shoes and the uncompromising dedication to the function of shoes, which has established Merrell's position as the king of outdoor casual shoes. After 28 years of continuous innovation and development, we have always adhered to people-oriented innovation and technology, and our products bring together a variety of exclusive patented technologies, using high-durability materials and cutting-edge technology materials to create a diversified outdoor functional series and technical leisure series, so that Merrell shoes have absolute comfort and functionality. The product integrates outdoor technology and fashion trend elements to create a unique and personal image.
MERRELL, an American outdoor professional brand, has been honored as the No. 1 brand of outdoor sports and leisure shoes in the United States for many years, and is sold in more than 155 countries around the world.
Since the first pair of MERRELL hand-made all-leather hiking boots in 1981, MERRELL has been committed to providing outdoor gamers with outdoor multi-functional sneakers and urban casual shoes with both beautiful shape and quality function for 30 years, promoting the concept of "Let's get outside" and leading everyone to "explore the outdoors and enjoy life".
THE MERRELL BRAND STORY
Randy Merrell, the founder of MERRELL, was originally a shoemaker who made custom boots for MERRELL denim. In the spring of 1981, he suddenly had a new idea in the state of Utah: to make Hiking Boot hiking boots. It features a warm heel, a precisely designed back and a wide toe section. These handmade boots cost $500 and come with a six-month wait. Backpacker Magazine later called Randy's boots the most comfortable and functional boots in North America. It wasn't long before the opportunity came: Vermont State Ski Group members Clark Matis (who is also an Olympia cross-country skier) and John Schweizer hatched a plan to mass-produce Merrell hiking boots.
In 1982, the Vermont State Bank invested in the small start-up company, and the Green Mountains Serve Association tested their boots, and Randy Merrell officially joined the company. As sporting goods manufacturers praised their boots and increased orders, the company grew and designed and manufactured boots not only for men, but also for women.
In just 24 years, MERRELL has quickly become a world-renowned outdoor footwear brand, MERRELL shoes focus on functional performance, continuous innovation in style, design integration of nature and urban essence, and has been awarded the "American Design Excellence Award" and "American Sports and Outdoor Brand Award" by the international shoe industry authoritative magazines "Footwear Plus" and "Footwear News" for many years.
