Pathfinder Holding Group Co., Ltd., founded in 1999, is committed to providing safe and comfortable outdoor equipment for outdoor activities
Pathfinder Holding Group Co., Ltd. was established on January 11, 1999, and its founder, Sheng Faqiang, is the soul of leading the company's development. Its main brand Pathfinder "pursues scientific and technological innovation and provides safe and comfortable outdoor sports equipment for brave and enterprising people", and became the "Beijing Olympic Games Franchise Supplier" in 2008 and "Exclusive Special Product for China's South (North) Pole Expedition" in 2009. On October 30, 2009, Pathfinder successfully landed on the Growth Enterprise Market (stock code: 300005), laying the foundation for the company's further development and growth. By the end of 2015, Pathfinder has ranked first in the sales volume of similar products in the Chinese market for seven consecutive years, becoming the leader in China's outdoor products market.
Based on the user-centered Internet thinking, in 2014, Pathfinder carried out strategic upgrades, and built a community ecosystem in the Internet era with three major business groups: outdoor, travel and sports, and officially changed its name to "Pathfinder Holding Group Co., Ltd." The Outdoor Business Group is the cornerstone business of the Group, which is committed to providing safe and comfortable outdoor equipment for outdoor activities. The travel business group is an important entrance to user traffic, and is positioned as a "travel service based on service providers". The sports business group focuses on sports communities, sports events, sports media, sports training, intelligent fitness management and other fields, and at the same time carries out the operation of ski resorts and ice and snow projects, and promotes the implementation of national fitness through professional sports services.
Under the core of the culture of pathfinder sharing and win-win, the company has not only established a unique employee welfare distribution system internally, but also extended this concept to the handling of partners and social relations, taking ecological environmental protection and social welfare responsibility as an important part of the corporate culture, from the protection of Tibetan antelopes, the protection of Yunnan golden snub-nosed monkeys, and the garbage cleaning above the 5,000-meter snow line of Mount Everest, to "I want to go to school", "Mother's Water Cellar", Wenchuan earthquake, Qinghai Yushu earthquake relief, etc. All of them are active in fulfilling corporate social responsibility. On December 31, 2013, the "Beijing Pathfinder Public Welfare Foundation" was officially approved by the Beijing Civil Affairs Bureau to be established, with the purpose of "supporting the development of polar scientific research and protecting the natural ecological environment", the company promised to donate 1% of the company's net profit to the foundation every year, and continue to explore and move forward on the road of public welfare.
Pathfinder will continue to seek changes and brave breakthroughs, and our mission is our ultimate ideal: to let everyone have a healthy lifestyle, so that life is wonderful because of transcendence; The vision is how we achieve our mission: to provide the ultimate service of outdoor sports and experiential travel for the public, and to become a community ecological organization that leads a healthy lifestyle. With the entrepreneurial passion and dream of 16 years ago, Pathfinder people will bravely take every step and climb to the next peak of Pathfinder's career!
