Beijing Pinyou Interactive Information Technology Co., Ltd., iPinyou Interactive is committed to integrating big data technology and artificial intelligence algorithms for digital advertising cloud management system, focusing on providing customers with enterprise-level digital advertising management and optimization services
iPinYou is a leading global digital advertising technology company that provides enterprise-grade digital advertising management and optimization services to clients in Asia, Europe and North America through a digital advertising cloud management system that integrates big data technology and artificial intelligence algorithms. Since its establishment in 2008, iPinyou Interactive (hereinafter referred to as iPinYou) has focused on technological innovation, insisted on driving marketing reform with data and technology, continuously improved the efficiency of digital advertising, and realized the "intelligent connection between people and information".
iPinYou has the world's top research team in data mining and machine learning algorithms, and is the first to introduce big data research methods in the field of advertising technology. Relying on the world's leading real-time bidding architecture and algorithms, advanced patented crowd analysis technology, unique data assets and the scale advantage of docking with the media traffic of the whole network, iPinyou is helping more and more advertisers to carry out one-stop digital advertising management and optimization.
In 2011, iPinyou was the first to launch China's first real-time bidding advertising DSP system, and accounted for 59.8% of the market share of China's brand programmatic market. In 2016, iPinyou launched a fully transparent digital advertising management cloud platform (Optimus Prime) to ensure transparency and security in a systematic way, realize the connection of online and offline data through the cloud platform, open and integrate third-party functional applications, support multi-screen advertising and optimization of mobile, video, PC, OTT and other terminals, and help advertisers achieve one-stop digital advertising management optimization.
At present, iPinyou Interactive processes an average of 24 billion ad requests per day, of which 8 billion are mobile ad requests, covering 720 million mobile device ID data, and the daily data processing volume is as high as 1P. iPinyou has connected with all 25 mainstream advertising exchanges in China, and has established in-depth partnerships with China Mobile Migu, AsiaInfo Data, and UnionPay Commerce to improve the digital marketing ecosystem with algorithms as the engine and deepen the data-empowered digital marketing ecosystem.
As of December 2016, iPinyou has provided digital advertising technology services for more than 1,800 corporate customers such as e-commerce, FMCG, automobile, IT, finance, tourism, real estate, and games. More than 300 Fortune 500 companies such as Unilever, Procter & Gamble, General Motors, ICBC, Air China, and JD.com have reached cooperation with iPinyou; iPinyou has also won the Best Programmatic Marketing Service Partner Award from Google, Tencent, Baidu and other ad exchange platforms for many times.
The main investors of iPinyou are funds with a high degree of strategic fit and rich experience in the capital market, including China Mobile Innovation Industry Fund, Broadband Capital, Fude Capital, and Beiguang Cultural Resources Gehua Fund. As of December 2016, it has opened offices in Beijing (headquarters), Shanghai, Guangzhou, Silicon Valley and Seattle, of which the Seattle office is the overseas head office, which is fully responsible for international business development, helping Chinese enterprises to go overseas and building a bridge for international enterprises to enter the Chinese market.
