Shenzhen Tencent Computer System Co., Ltd., Tencent Advertising Alliance, relying on the Guangdiantong delivery system, is committed to the display advertising promotion of Tencent's social platform, focusing on the integration of Tencent information, entertainment and other network media PC and mobile terminal resources of the advertising and marketing platform intelligent push
Tencent Alliance Advertising is based on the Tencent Alliance ecosystem and relies on Guangdiantong technology to display advertisements on Tencent Alliance traffic.
Tencent social advertising advertising resources include: QQ space, QQ client, WeChat Moments, WeChat official account, Tencent Alliance advertising, browsers, application treasures, etc., and the specific placement is determined by the advertising platform, ad specifications and ad quality score selected by the advertiser in the promotion plan.
Tencent Social Data provides you with more than 200 characteristics and behavior tags, which you can freely select and combine to accurately portray and target your target users for advertising.
Every day, more than 800 million users use WeChat, QQ, QQ Zone and many other Tencent products and third-party applications to share content of interest and browse business information. Tencent Ad Network helps you connect with these audiences and push high-quality business messages to the people who really need them.
Tencent Ad Network provides you with a variety of ad targeting conditions, from which you can choose the conditions that are suitable for you to achieve your business goals. These criteria include demographic attributes, business interests, geographic location, equipment used, weather environment, and more.
Register a Tencent social advertising account for free and only need 1,000 yuan for a single recharge each time, and the price is low.You can set a daily budget for your ad account or plan, edit the budget at any time, or stop the ads from running, and the Tencent Ad Network system will execute it for you immediately.Provide more reasonable billing models according to different promotion objectives, including CPC, CPM and CPA. Provide you with automatic performance optimization to continuously improve the efficiency and output of your ads.
Precise delivery
Based on QQ and WeChat user data, we provide you with many tag categories to achieve precise targeting; You can select a specific targeting goal and average bid, pass back performance data, and use algorithmic models to prioritize your ads to the combination of audiences and placements with the highest estimated conversion rates.
Experience optimization
Support video, dynamic creativity and H5 rich media interaction and other advertising display forms to ensure that creativity is best displayed; Support direct application access, after users click on your ad, they will directly reach the designated page in your APP, reducing the loss of page jumps.
Fraud Identification
More than 40 independent dimensions and hundreds of policies support real-time and offline detection to ensure that traffic is authentic. Invalid impressions and clicks are exempt from billing, making efficient use of budget; Only the optimization of turning off button errors will save you 10% of the APP download cost.
A variety of ad formats that fit your goals, creative display needs, and traffic characteristics, including native ads, app open ads, interstitial ads, banner ads, and more.
