Beijing Sogou Information Service Co., Ltd., Sogou Alliance, focuses on providing Internet traffic monetization business services to members, and is committed to maximizing the benefits of promotional content for promotion customers and website owners through the integration of search engine entrances and network alliance advertising traffic resources
Relying on the world's first third-generation interactive Chinese search engine ---Sogou Search, Sogou Alliance provides members with Internet traffic monetization business services. Sogou Alliance is one of the top five network alliance brands along with Baidu, Taobao, Tencent, and Google network alliances, and is one of the network alliance brands with rapid revenue and share growth in the industry.
Sogou Alliance is committed to maximizing the benefits of promotional content for promotion customers and website owners through the integration of search engine entrances and network alliance advertising traffic resources. Sogou Alliance is built on the basis of integrity and innovation, and has two major products: theme promotion (text chain, pictures, graphic products) and link unit, which has the characteristics of rich and diverse advertising products, simple and flexible forms of cooperation, providing members with high channel income, and enhancing the value of cooperative brands, so as to realize the common growth of the website and Sogou Alliance and achieve a win-win situation.
1. Characteristics of network alliances
Flexibility in partnership benefits
The initial share of the affiliate promotion cooperation is 60%, and then your share will be increased based on many factors such as the quality of your website's content, traffic, location, length of cooperation, and the level of the affiliate certification.
The product form is rich
The wireless network alliance can support four styles, the PC network alliance supports six styles, create an ad code slot, you can choose the style to be displayed among all the styles of pictures, graphics, text titles, and text descriptions, and the selected styles can be displayed through bidding.
Precise delivery technology
The promotion content can be matched according to the content of the partner website and the attributes of the audience, and the competitive promotion content can be filtered.
Complete data tracking and analysis
According to the CPC billing model, you can set up sub-channel data monitoring to track the delivery effect of specific pages and specific product forms on the website.
Second, the development process
In 2007, Sogou Alliance was established;
In 2008, it officially operated the business model of Sogou's traffic cooperation and sharing;
In 2009, the link unit product was launched;
In 2010, the Sogou Content Alliance officially started;
In 2011, the Sogou Alliance was revised; Successfully held Hangzhou, Shenzhen, Xiamen, Beijing four tour answer and thank you meeting; The operation team was established;
In 2012, the Morningstar platform was launched; Sohu matrix resources are opened; Pictures, graphic products are online; The code bit management function has been newly upgraded; Open enrollment; "Thanksgiving and Welcome" series of activities;
In 2013, the Sogou Alliance Stationmaster Commune was established; The Sogou Alliance Exchange Meeting was officially launched.
