360 SSP media platform, formerly known as 360 Advertising Alliance, is a subsidiary of Beijing Qihoo Technology Co., Ltd., which effectively integrates the resources of the original search alliance platform, the effective advertising platform and the 360 mobile advertising alliance platform to provide partners with rich monetization channels and lucrative monetization revenue

The 360 Network has officially changed its name to the 360 SSP media platform and enabled the second-level domain ssp.360.cn. It is reported that the 360SSP media platform integrates the original search alliance platform, the co-effective advertising platform, and the 360 mobile advertising alliance platform launched at the beginning of this year. The original official website of the search alliance, except for the data and financial information query function, other operation functions will be closed.

The 360SSP media platform integrates the original search alliance platform, the effective advertising platform and the 360 mobile advertising alliance platform, and helps partners to view data, revenue, and operations of various alliance businesses more conveniently through a unified account and password.

With professional advertising and marketing experience, rich media channel resources and mature operation and service system, 360 Advertising Alliance has ushered in the strong participation of the Synergistic Advertising Alliance, which effectively integrates the resources of both parties and provides traffic owners with richer monetization channels and more lucrative monetization income.

The official website of 360 Advertising Alliance, the 360 ssp media platform, will integrate the 360PC search alliance business and the PC display network business of MV through 360's own AD EXCHANGE system, thus forming the current complete 360PC advertising alliance business. In addition, through accurate and efficient capture of user portraits, all-round improvement of advertising click conversion rate, and maximize the help of media to mine the value of traffic, the 360 mobile advertising alliance and the 360PC advertising alliance are dual-core driven and integrated into a new 360 advertising alliance business.

The 360SSP media platform will unify the account and code. Newly registered users can register an account to operate both PC and mobile affiliate businesses. Not only that, PC advertising will also integrate the advertising code of search advertising and display advertising, and realize the simultaneous bidding of search advertisers and display advertisers through one code, so as to improve the bargaining power of advertising space and increase the monetization effect of advertising.