Beijing Tianying Kyushu Network Technology Co., Ltd., Phoenix Video, a well-known comprehensive portal website in China, the world's leading cross-platform network new media brand, the network communication channel of high-quality TV content of Phoenix Satellite TV Media Group, and a website with a high number of views in China
Phoenix New Media (NYSE: FENG) is the world's leading cross-platform online new media company, integrating its integrated portal Phoenix (www.ifeng.comAdhering to the media concept of "Chinese feelings, global vision, compatibility and openness, and progressive power", the three major platforms of mobile phone Phoenix Network (3g.ifeng.com) and Phoenix Video (v.ifeng.com) provide mainstream Chinese with high-quality content and services of new media that seamlessly integrate the Internet, wireless communication and television networks.
Phoenix New Media is not only the network communication channel for the high-quality TV content of the Phoenix Satellite TV Media Group, but also integrates the content produced by many professional media organizations, user-generated content, and professional content produced by itself, providing a full range of comprehensive news information, in-depth reports, opinion comments, financial products, interactive applications, sharing communities and other services including text, graphics, audio and video, to meet the diversified and personalized demands of mainstream people such as browsing, expression, communication, sharing, entertainment, and financial management. It is also transmitted to the TV platform of Phoenix Satellite TV, forming an innovative network and station linkage combination communication model, providing rich content and anytime and anywhere services for Internet, mobile phone and TV users.
At present, the average daily page views (PV) of Phoenix Network exceed 300 million, the average daily page views (PV) of mobile Phoenix Network exceed 200 million, and the number of monthly users covered by Phoenix Network exceeds 220 million, according to a report by iResearch in 2010, the average monthly income of Phoenix users is about four times the average monthly income of Chinese Internet Internet users. Indicators such as the average daily effective tour time are at the leading level among China's Internet portals. Phoenix New Media takes its unique audience accuracy, content insight, platform integration, and brand influence as the core value of media marketing, providing advertisers with an efficient return on marketing investment (4I for ROI).
In the era of disruptive innovation brought about by broadband and wireless Internet and the integration of new and old media, Phoenix New Media leads the linkage and combination of Internet, mobile phone and TV and mobile media innovation in the 3G era. According to Google Ad Planner data in December 2010, Phoenix.com ranked 8th among all websites in China. According to Alexa's data in March 2011, Phoenix.com ranked first in terms of page views (PV) among TV and print media websites worldwide, ahead of CNN, BBC, The New York Times, The Wall Street Journal, CCTV, etc.
