Suning Cloud Business, with a comprehensive video platform as the core, is a leading/large-scale/influential online video media in China
PP Video (pptv.com), with a comprehensive video platform as the core and relying on the strategic resources of Suning Cultural and Creative Group, builds a "cultural O2O platform with streaming media as the medium and community service as the core", realizes the strategic goal of "building the engine of the industrialization revolution of the cultural industry", and provides users with a first-class video viewing experience.
At the same time, based on the massive copyright content and traffic accumulated over a long period of time, PP Video has opened up the Idea to IP channel, supported content producers, developed multiple content production methods (content customization, IP incubation, film and television investment and procurement, etc.), and laid out high-quality content such as film and television, variety shows, animation, sports, finance, music, entertainment, etc., so as to comprehensively enhance the influence of content brands. In 2017, many self-made online dramas such as "Mischievous Kiss" and "Obsession Master 4" will continue to be launched, and the exclusive online copyright of the annual drama "In the Name of the People" and "Liangsheng, Can We Not Be Sad" will also be presented on PP video.
PP Video is positioned as an industry-leading streaming media technology service platform, with first-class streaming media technology service capabilities (P2P and CDN) in China. The self-developed "Synacast" technology is a mesh model P2P transmission technology developed by PP Video for the network environment. Combined with a large number of CDN servers, PP Video has achieved smooth video playback in ultra-high-definition quality. Unique multi-terminal hardware system R&D and professional operation service capabilities, with a solid cross-terminal industry foundation and ecological service capabilities. Launched the "Juli Cloud" product for enterprise users, providing a system solution integrating "bandwidth technology, content trading, and broadcast control system".
At the same time, PP Video actively explores emerging video application technologies, invests in the dimension of cohesion, lays out innovative products such as 2D to 3D VR content production, transformation technology and video e-commerce, and develops new services such as PGC and pan-live broadcast to cooperate with channels such as Taiwan-network linkage to create an emerging video entertainment traffic entrance.
