Hunan Happy Sunshine Interactive Entertainment Media Co., Ltd., Mango TV, the network TV station under Hunan Satellite TV's new media Golden Eagle Network, takes audio-visual interaction as the core, integrates network characteristics and TV characteristics, and realizes a new media audio-visual comprehensive communication service platform of "three screens in one" for computers, mobile phones and televisions
Mango TV is operated by Hunan Happy Sunshine Interactive Entertainment Media Co., Ltd. (hereinafter referred to as "Happy Sunshine"). The company is the only new media organization of Hunan Radio and Television Station to develop online video business. Founded in May 2006, Happy Sunshine has started to use Mango TV as a video platform call sign since 2008, and through several years of development, it has formed an industrial pattern with "Mango TV" as the brand, including Mango TV (Internet TV, PC, Phone, Pad), operator business and mobile value-added services and other full-terminal services. In April 2014, due to the copyright tilt policy support of Hunan Radio and Television's "Mango Exclusive Broadcasting" strategy, Mango TV entered an unprecedented period of rapid development, which triggered a deep reflection on how radio and television media "touched" the transformation of network integration, and also broke the supporting role identity of TV stations providing copyright content for video websites for many years, and directly participated in the competition of video websites, which attracted widespread attention.
Headquartered in Golden Eagle Film and Television Cultural City, Changsha, Hunan Province, it has offices in Beijing, Shanghai, Guangzhou and Shenzhen.
Happy Sunshine was established in May 2006. In the five years to 2011, it has successively entered the business of news and information, telecom value-added, advertising and marketing, copyright management, online TV, online games, online communities, etc., and built a one-stop service for digital life, a platform and brand cluster with cross-media integrated communication influence, Mango Online (i.e., Mango Network Ecosystem). Specifically, it includes five major industrial phalanxes:
Golden Eagle Network(www.hunantv.comIt is a key news website and mainstream business website in Hunan Province. As the earliest media platform in China to successfully operate the online draft, Golden Eagle has rich operational experience and industry reputation in the fields of information release, network interaction, value-added development, etc., and is becoming an emerging entertainment online park increasingly favored by young users. At present, Golden Eagle is building professional channels such as variety shows, television, movies, music, etc., combined with supplementary channels such as stars, photo galleries, reviews, film and television libraries, and integrating diversified content such as online on-demand and e-commerce, so as to fully support the rich and multi-dimensional Golden Eagle homepage and build a high-quality three-dimensional one-stop entertainment service integration.
Mango TV(www.imgo.tv That is, the sum of Mango Network TV (including the three major network TV platforms of video website Mango TV, mobile TV Mango TV, and Hefeng Internet TV) and Hunan IPTV, which has been included in the top 100 strategic emerging projects in Hunan Province.
Tazai Interactive TV (www.tazai.com It is the first TV social product in China that is deeply implanted with media resources, focusing on the interaction between mobile Internet and TV screens.
Mango Game (www.mangogame.com It is the only self-developed large-scale online game platform in Hunan Province.
Mango Wireless is one of the largest mobile Internet platforms and telecom value-added service platforms in the national TV station system.
