Beijing Rentian Bookstore Co., Ltd., Weilan.com, is a comprehensive online cultural mall that mainly serves the campus, and students and teachers focus on exams/computers/textbooks and teaching aids, and provides online book purchase services
Founded in March 2000, Weilan.com is one of the largest online bookstores in China. At present, 800,000 kinds of books are sold online, 10,000 kinds of periodicals and magazines are sold, more than 5 million users are in Chinese mainland, Hong Kong, Macao, Taiwan and overseas regions, and about 100,000 people search for book information and purchase books on Weilan.com every day.
Founded in Tsinghua University, with the business philosophy of serving the campus, starting with the books that students and teachers focus on such as examinations, computers, textbooks and teaching aids, and with fast book information, high-quality delivery services and affordable prices, it has soon developed into the largest e-commerce website in China's campus network. After several years of development, it has accumulated rich experience in website operation and management, and developed a large-scale online bookstore system, and has gradually opened up to become a socialized online bookstore, providing all readers with high-quality services for purchasing books online.
After the rapid development of the blue network opened to the public, it has established a book category that has both Chinese classification standards and combined with readers' search needs, with about 30 categories and more than 4,000 subcategories, with a total of 800,000 varieties of books and 10,000 varieties of periodicals and magazines, becoming the website with the most complete variety of books and magazines in China. The sales of all kinds of books have made Weilan.com the first choice for readers to check and buy books, which has further promoted the continuous growth of Weilan.com.
In 2009, Weilan.com completed the merger and acquisition of Rentian Bookstore, one of the largest library distribution book service providers in China, and Weilan.com became the holding company of Rentian Bookstore. Rentiandian is the largest private book distribution company and publishing information provider in Chinese mainland, and "Rentian" has become a well-known brand in China's book distribution industry. Rentian Bookstore is positioned to provide professional services for public and university libraries, including Chinese books, Chinese periodicals, data processing, professional book planning, and comprehensive and timely publishing information services for the national book market. During the first five-year plan period from 1998 to 2003, Rentian Bookstore developed rapidly with an average annual growth rate of more than 100% for five consecutive years, and in 2003, it achieved the set goal of 100 million yuan stores. In March 2004, Rentian Bookstore purchased the headquarters building, and in June, it established a exhibition hall for Chinese bibliographies and new books, and the Rentian website was also fully revised and upgraded in the same year, and offices and workstations were established in more than 20 provinces, municipalities and autonomous regions, starting the second five-year plan of Rentian with a good start. Since 2004, Rentian Bookstore has maintained rapid growth, and by 2005, the sales scale has stabilized at more than 300 million yuan. At the same time, due to the low risk of user payment and the leverage of capital turnover, Rentian Bookstore's capital profit margin has also reached a considerable level. At present, Rentian Bookstore has the scale of a general provincial-level Xinhua Bookstore Group.
Relying on the abundant resources and huge financial support of Rentian Bookstore in the book industry, we completed the construction of the physical library of books in 2010, which is divided into six large libraries, covering all kinds of books from mainstream publishing houses in China, forming a spot library of about 400,000 varieties of books and a special library of 100,000 varieties. The reservoir area adopts advanced book management system, dust-free operation, and efficient operation capacity, which can meet the needs of 10,000 orders per day, and realize the service of rapid distribution of orders for members of the blue network. At the same time, we have signed contracts with several large logistics companies in China, including home delivery, four links and one reach, etc., and have opened about 2,000 cities to deliver door-to-door services, which has further improved the delivery speed and increased customer service satisfaction.
