Sichuan Winshare Online E-commerce Co., Ltd., one of the top ten book online bookstore brands, Xinhua Bookstore on the Internet, an e-commerce brand launched by Xinhua Winshare, is one of the few enterprises with an online retail scale of hundreds of millions in China

Winshare (winxuan.com) is an e-commerce platform for traditional publications (cultural products) under Sichuan Winshare Online E-commerce Co., Ltd. (hereinafter referred to as "Winshare Online"). Winshare Online is a holding subsidiary of Xinhua Winshare Publishing & Media Co., Ltd. ("Xinhua Winshare"). Xinhua Winshare is the first joint-stock publishing and distribution enterprise in China established in accordance with the standards of listed companies. In 2007, it was listed on the main board of the Hong Kong Stock Exchange (H-shares), becoming the first publishing and distribution company in China to be listed in Hong Kong. As an e-commerce brand launched by Xinhua Winshare, Winshare has become the fourth sales channel of Winshare after retail, mid-market and customization.

Winshare is one of the earliest professional network enterprises engaged in e-commerce operation in China and one of the first batch of professional network enterprises in China to obtain network publishing licenses, and is one of the three major e-commerce benchmark enterprises in Sichuan Province. Since its operation, Winshare has more than 4 million registered members; There are more than 700,000 kinds of standing books; It has opened up a number of network chain channels, including Taobao, Paipai, Sina, Lekutian and other well-known websites at home and abroad; The sales scale has increased by more than 200% for three consecutive years. At present, Winshare has more than 10 million unique IP visits per month, with an average monthly click rate of more than 1 billion, making Winshare one of the few enterprises in China with an online retail scale of more than 100 million.

Winshare has the world's most advanced ERP-ASP system, first-class modern logistics system, three-dimensional storage area of 100,000 square meters, can receive 20,000 products per day, can select 45,000 products, and process 35,000 transportation packages. Winshare's customer scope covers more than 100 cities and regions at home and abroad, and is supported in major provinces and cities across the country.

Founded in May 2005, Xinhua Winshare Publishing & Media Co., Ltd. (formerly known as "Sichuan Xinhua Winshare Chain Co., Ltd.", hereinafter referred to as "Winshare") is the first joint-stock publishing and distribution enterprise in China established in accordance with the standards of listed companies by Sichuan Xinhua Publishing Group Co., Ltd., a pilot unit of national cultural system reform, as the main sponsor and a number of sponsors across regions and industries. In May 2007, Winshare was listed on the main board of the Hong Kong Stock Exchange (H-shares), becoming the first publishing and distribution company in China to be listed in Hong Kong. In August 2010, Winshare completed the restructuring of Sichuan publishing and distribution resources, becoming the first case in China to complete the integration of the main business resources of state-owned publishing and distribution in Sichuan Province by market-oriented means.

In 2012, Winshare's total assets reached 8.66 billion yuan, with an operating income of 4.592 billion yuan and a net profit of 576 million yuan, ranking among the top in the same industry in the country. It has been rated as "National Excellent Enterprise for Cultural System Reform", "Advanced Publishing Unit of the First and Second China Publishing Government Awards", and "Advanced Collective of National Press and Publication System". In February 2009 and June 2010, Comrade Li Changchun inspected Winshare twice and spoke highly of Winshare as "a beacon for the reform of the cultural system in the western region". In April 2011, Comrade Liu Yunshan inspected Winshare and commented that Winshare was "the vanguard of the national cultural system reform".

Through innovation and development, Winshare actively and steadily consolidates and develops its main business with the help of the existing listing advantages, institutional advantages, talent advantages and network advantages, and carries out the integrated development of the publishing industry chain, industrial upgrading and related cultural industry expansion along the development path of publishing, publishing and media cultural industries, and plans the layout of publishing, media, cultural industry and other sectors through the implementation of the development idea of "highlighting the main business and surpassing the main business", so as to build a first-class cultural media group in China.