Boku Network Co., Ltd., Boku.com, Top Ten Books Online Bookstore, a subsidiary of Zhejiang Xinhua Bookstore Group, is a leading B2C e-commerce platform mainly engaged in book publications in China
Boku Network Co., Ltd. (hereinafter referred to as "Boku") is a wholly-owned subsidiary of Zhejiang Xinhua Bookstore Group Co., Ltd. with an investment of RMB 50 million. Boku official website is the leading B2C e-commerce platform mainly engaged in book publications in China, which is independently operated by our company. The company is committed to building the Boku cultural brand as the goal, adhering to the characteristics of diligence, perseverance, pragmatism and innovation, building Boku into a book as the core, at the same time, gradually expanding the cultural knowledge sharing of culture-related extension products, realizing multimedia multi-channel push, and building a leading domestic multimedia e-commerce platform and cultural consumption platform integrating e-commerce operators and service providers.
As one of the "Twelfth Five-Year Plan" development planning projects of Zhejiang Xinhua Bookstore Group, relying on the brand effect of Zhejiang Publishing United Group and Zhejiang Xinhua, Boku.com has a strong advantageous background in products, information, logistics, technology, stores and other aspects: the industry-leading, ERP system with independent intellectual property rights, a modern logistics center with a scale of 140,000 square meters, rich product resources and information resources, as well as a chain operation system of information integration, inventory integration and market integration of the whole group. Boku.com realizes the new idea of the traditional book publishing and retail industry to move towards the online sales model, and has become a new economic growth point.
Since its operation, Boku.com has realized the construction and operation of platforms including official B2C platform, wholesale platform, distribution platform, intermodal platform, O2O platform, new media, mobile platform, and direct stores of major e-commerce platforms (Tmall, Amazon, JD.com, Dangdang, etc.). The development of multi-channel model effectively excavates and expands the user base. At present, there are 25.5 million registered members of Boku.com, and the number of new members is more than 800,000 per month. With the rapid rise of orders and the continuous expansion of popularity and influence, Boku.com has now become a book-buying brand website, especially among the online bookstores opened by traditional bookstores across the country. In 2012, Boku.com's B2C business achieved sales of 130 million yuan, an increase of 399%, in 2013, it achieved sales of 330 million yuan, in 2014, it achieved sales of 760 million yuan, and in 2015, it achieved sales of 1.2 billion yuan.
In 2015, Boku independently invested more than 100 million yuan to build the Haining base in the province, covering an area of more than 100,000 square meters, to build the Boku Cultural Industrial Park. Relying on the advanced technology of mobile Internet, the production and integration of traditional and digital publishing resources, based on the O2O model of Boku distribution platform ecosystem, the construction of B2C, B2B, O2O trinity of mobile multimedia e-commerce platform. Realize multimedia multi-channel push, covering three major sectors: Internet, mobile and offline experience stores; construction of e-commerce training base; Achieve a wide variety of cultural product categories, covering paper books, e-books, cultural products and other products; Realize a nationwide warehousing system.
